If a picture paints a thousand words…
April 29, 2016

If a picture paints a thousand words…


Let’s talk clichés. The origin of the oft-repeated phrase ‘a picture is worth a thousand words’ is thought most likely to be in early 20th century USA, probably an advertising campaign or an editor’s mantra. But does it still ring true today? Yes, probably. But it depends on the quality of the image and the value of the thousand words … Read More

From underdog to superdog
March 8, 2016

From underdog to superdog


By Deep South Media intern Lewis Waugh.   A huge amount of start-up businesses fail unnervingly quickly. According to Forbes, half of businesses fail in their first year and nine out of ten fail within 10 years. With this in mind, the chance a new start-up business has of becoming a world leader is relatively slim, but not entirely impossible … Read More

Keeping your business in the news
March 2, 2016

Keeping your business in the news


By Lewis Waugh   News sections on businesses’ websites are becoming as important as traditional media outlets for getting across important messages and maintaining profile. So why do so many companies not bother with them? Research I recently completed for Deep South Media has shown that a huge number of organisations have no website news feed. It was staggering to … Read More

Growing your business from blog to brand
March 1, 2016

Growing your business from blog to brand


By Lewis Waugh How many of us, now it’s February, have given up on those New Year resolutions to get fit? Are you now regretting that hasty decision to take out expensive gym membership? And have you come to the conclusion that your body will never match the standard portrayed on billboards across the country? If you ticked all three … Read More

Don’t let the sun go down on your business by not protecting your reputation
January 13, 2016

Don’t let the sun go down on your business by not protecting your reputation


Reputation counts for everything in business. In short: AND THERE’S MOORE… By Cliff Moore, Account Director, Deep South Media Harm your reputation and you damage your business, possibly out of existence; protect that hard-won reputation and you can survive disasters. I reference two recent examples. Travel firm Thomas Cook lost millions off its value after appallingly handling the case of … Read More

Why print may not be dead
December 23, 2015

Why print may not be dead


AND THERE’S MOORE… By Cliff Moore, Account Director, Deep South Media News that just 31 per cent of the population reads a newspaper is a depressing but not wholly unexpected statistic. That figure, reported in the Guardian from an annual survey by communications watchdog Ofcom, is down 10 per cent on the previous year. We are told that TV, internet … Read More

You’re hired? I don’t think so….
November 13, 2015

You’re hired? I don’t think so….


AND THERE’S MOORE… By Cliff Moore, Account Director, Deep South Media Is everyone enjoying this autumn’s season of The Apprentice, the TV talentless show featuring desperate wannabes fighting to win a business deal with Lord Sugar? It is generally required viewing in our house as the latest bunch of preening ego-maniacs goes toe-to-toe to discover who is the least witless … Read More

Delivering your message
October 14, 2015

Delivering your message


AND THERE’S MOORE… By Cliff Moore, Account Director, Deep South Media My daughter has had a baby and – bear with me here – this happy event has shown how your business can get its message across. Without wanting to sound too much like a BMD announcement, congratulations to Poppy and Matt on the arrival of Seth Alexander, an 8lb … Read More

Can Herbie ever ride again or is VW on the road to nowhere?
September 30, 2015

Can Herbie ever ride again or is VW on the road to nowhere?


AND THERE’S MOORE… By Cliff Moore, Account Director, Deep South Media The dust has begun to settle on the biggest scandal in the history of the car industry, although its ramifications will last for years. Volkswagen’s reputation is in tatters, its share price has driven off a cliff, former chief executive Martin Winterkorn is facing possible prosecution in Germany and … Read More

The dying art of communication
September 17, 2015

The dying art of communication


By Ron Wain, Joint Managing Director, Deep South Media His was the voice of medical authority in an NHS hospital corridor, not far from the dying rooms where you and I have a future appointment. A weary doctor, who has seen it all so many times. “Sorry. There is nothing I can do to hasten your mother’s death.” My mother, … Read More