You’ve got mail
June 20, 2016

You’ve got mail


So, email is dead, we are told, yet again.

DSM newsletter Summer 2016
June 15, 2016

DSM newsletter Summer 2016


Deep South Media’s team of 13 communications professionals put content at the heart of dozens of brands across southern England.

Snap happy – The benefits of Instagram for small businesses
June 6, 2016

Snap happy – The benefits of Instagram for small businesses


With 500 million users worldwide and counting, and 300m of those daily users, it’s surprising that more businesses have not turned to Instagram to showcase their products with pictures. Increasingly there is a place for digital imagery to help grow the profile of small businesses, with the battle to create visual content becoming more significant than ever before. There is no … Read More

If a picture paints a thousand words…
April 29, 2016

If a picture paints a thousand words…


Let’s talk clichés. The origin of the oft-repeated phrase ‘a picture is worth a thousand words’ is thought most likely to be in early 20th century USA, probably an advertising campaign or an editor’s mantra. But does it still ring true today? Yes, probably. But it depends on the quality of the image and the value of the thousand words … Read More

From underdog to superdog
March 8, 2016

From underdog to superdog


By Deep South Media intern Lewis Waugh.   A huge amount of start-up businesses fail unnervingly quickly. According to Forbes, half of businesses fail in their first year and nine out of ten fail within 10 years. With this in mind, the chance a new start-up business has of becoming a world leader is relatively slim, but not entirely impossible … Read More

Keeping your business in the news
March 2, 2016

Keeping your business in the news


By Lewis Waugh   News sections on businesses’ websites are becoming as important as traditional media outlets for getting across important messages and maintaining profile. So why do so many companies not bother with them? Research I recently completed for Deep South Media has shown that a huge number of organisations have no website news feed. It was staggering to … Read More

Growing your business from blog to brand
March 1, 2016

Growing your business from blog to brand


By Lewis Waugh How many of us, now it’s February, have given up on those New Year resolutions to get fit? Are you now regretting that hasty decision to take out expensive gym membership? And have you come to the conclusion that your body will never match the standard portrayed on billboards across the country? If you ticked all three … Read More

Don’t let the sun go down on your business by not protecting your reputation
January 13, 2016

Don’t let the sun go down on your business by not protecting your reputation


Reputation counts for everything in business. In short: AND THERE’S MOORE… By Cliff Moore, Account Director, Deep South Media Harm your reputation and you damage your business, possibly out of existence; protect that hard-won reputation and you can survive disasters. I reference two recent examples. Travel firm Thomas Cook lost millions off its value after appallingly handling the case of … Read More

Why print may not be dead
December 23, 2015

Why print may not be dead


AND THERE’S MOORE… By Cliff Moore, Account Director, Deep South Media News that just 31 per cent of the population reads a newspaper is a depressing but not wholly unexpected statistic. That figure, reported in the Guardian from an annual survey by communications watchdog Ofcom, is down 10 per cent on the previous year. We are told that TV, internet … Read More

You’re hired? I don’t think so….
November 13, 2015

You’re hired? I don’t think so….


AND THERE’S MOORE… By Cliff Moore, Account Director, Deep South Media Is everyone enjoying this autumn’s season of The Apprentice, the TV talentless show featuring desperate wannabes fighting to win a business deal with Lord Sugar? It is generally required viewing in our house as the latest bunch of preening ego-maniacs goes toe-to-toe to discover who is the least witless … Read More