Author Archives: Gareth Weekes

Truth in driving seat over corporate failure

Whatever the pain or soul searching, we should always try to do the right thing. Which is why the chief executive of General Motors, Mary Barra, should be applauded. When your company is heavily criticised in a report into an …

Posted in Articles | Leave a comment

The bad news about good news

The launch of another ‘good news’ local newspaper has brought snorts of derision from professional journalists. “I wish them well – but fear the worst for this venture,” wrote one on hearing of the birth of the monthly Mansfield, Ashfield …

Posted in Articles | Leave a comment

No way back for arch-betrayer

He may often have been at the sleazy end of the PR business, but believe it or not journalists often found Max Clifford to be a nice chap. He seemed courteous and considerate and returned their calls promptly. He provided …

Posted in Articles | Leave a comment

When football managers lose their cool

There seems to be a glaring omission from the training curriculum for football managers. A useful session for would-be Special Ones might be ‘How to keep your cool with the local media and not look like a prat’. I suggest interactive …

Posted in Articles | Leave a comment

Protecting reputation in the age of digital permanence

By Ron Wain, Joint Managing Director of Deep South Media This time 20 years ago I was a few weeks into a 14-month adventure to cycle the knotted Andean length of South America. From the Antarctica-facing toe of Argentina, at …

Posted in Articles | Leave a comment

Press officer in Babylon

She’s beautiful, she’s clever, she’s a warrior for Truth – of course she must be . . . a press officer. But anyone thinking of applying for a job in a police press office might like to watch Channel 4’s …

Posted in Articles | Leave a comment

Write your own news

“How do you find all that news?” is a question often asked of journalists. The answer usually includes “contacts”, “grapevine”, “sources” and if they are being honest “press releases”. Journalists have always used press releases but never as often as …

Posted in Articles | Leave a comment

How to look like an arrogant twit

Who is responsible for flooding the Somerset Levels? Surprisingly, no-one seems to have fingered God, but this week Owen Paterson turned himself into a lightning conductor for blame. By visiting the flooded areas and not talking to local people the …

Posted in Articles | Leave a comment

If editors were like their newspapers

What a difference a new editor can make to a radio programme. Under the guest editorship of singer-songwriter PJ Harvey the BBC’s Today programme finally became what the Tory press has always accused it of being – a hot-bed of …

Posted in Articles | Leave a comment

Web wizards and journos

Content is king on Google and journalism is in demand. Website owners used simply to summon an SEO wizard to help the great god Google find their site, but now it seems they need to hire a journalist too. Marketing agencies …

Posted in Articles | Leave a comment