Author Archives: admin

Why the print option remains vitally important

AND THERE’S MOORE… by Cliff Moore, Account Director, Deep South Media   Sales of regional daily newspapers continue their relentless march downhill. The most recent figures, sadly more illuminating than shocking, reveal some dreadful results. And as someone who has …

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Be prepared to expect the unexpected

AND THERE’S MOORE…   by Cliff Moore, Account Director, Deep South Media   A friend of mine is standing for Parliament in the forthcoming General Election. I won’t mention his name or constituency for being associated with me may well …

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Investigating a non-complaint (or IANC)

AND THERE’S MOORE… The crazy world of acronyms By Cliff Moore, Account Director, Deep South Media We live in a world of acronyms where writing whole words is simply tiresome. Examples include the old favourites BOGOF, SWALK and ROTFL.*1 But …

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Choose your maverick with care

AND THERE’S MOORE… Why we need mavericks, but not always… By Cliff Moore, Account Director, Deep South Media Many trees have died in the fallout from the Jeremy Clarkson situation – axed to provide the growing acres of newsprint needed …

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How the message is received

AND THERE’S MOORE… Voicing my concern over how the message is received by Cliff Moore, Account Director, Deep South Media I have become, through no fault of my own but rather as a victim of circumstance, an avid viewer of …

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Talking yourself into trouble

Careless talk is still wreaking havoc with reputations, careers and profits 70 years after Government propaganda posters warned our grandparents that ‘Careless talk costs lives’. Opening mouth and inserting foot is not exclusively the tendency of UKIP, and  to prove …

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Does your firm have a social media policy?

by Ron Wain, Joint Managing Director, Deep South Media Well, what would you do? This is your call, given that you’re the boss. A tough one, for sure, because one of your staff has just posted a YouTube video rant …

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Staying brave in the face of terror

There are few sounds more chilling than gunfire. Many of us had shocking glimpses of today’s terrorist atrocity in Paris  through instant video footage, including the distressing sight of a helpless policeman executed in the street. At the time of …

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Regions of lies and mistrust

The editor of the Eastern Daily Press, Nigel Pickover, said this week that the police regularly lied to his journalists. He told a Society of Editors conference in Southampton: “We are made to feel like the enemy when really we are …

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A bad day at the seaside

When called by BBC Radio 4 to defend an astonishing piece of invective, headlined ‘Tories should turn their backs on Clacton’, Times columnist Matthew Parris began by pointing out he hadn’t written the headline. But here was a headline that if anything …

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