Boss Eddie says school visits keep his stars grounded

AFC Bournemouth manager Eddie Howe has spoken of how visits to the community keep his star players grounded. The Cherries boss was keynote speaker at the annual Chairman’s Luncheon held at the club’s Vitality Stadium. Eddie told his audience of businesspeople in the Bubbles Champagne Lounge: “Being a Premier League player is a wonderful thing, but it’s like a bubble … Read More

Festive fare as AFC Business turns nine

AFC Business has celebrated its ninth anniversary with a Christmas lunch at AFC Bournemouth’s Vitality Stadium. More than 100 entrepreneurs, decision-makers and businesspeople sat down to turkey and all the trimmings in the club’s Champions Top Floor restaurant AFC Business, the free to join business club with almost 1,800 members, is the engine for all the club’s commercial activities. The … Read More

Cherries partner is jewel in the crown

A family-run concept jewellery and watch business has renewed its partnership with AFC Bournemouth for the sixth consecutive season. Michael Matthews Jewellery Ltd, which has a showroom in Westover Road, is continuing as a regional supporter of the Cherries. The long-established company also sponsors AFC Bournemouth’s Player of the Month award. So it was apt that flying winger Ryan Fraser, … Read More

Six of the best for Cherries

Specialist broker Alan & Thomas Insurance Group has renewed its partnership with AFC Bournemouth for a sixth successive year. The Cherries’ Official Commercial Insurance Suppliers manage the club’s commercial insurance activities from their head office in Poole. AFC Bournemouth star striker Callum Wilson was on hand to present a commemorative shirt to the company’s Trading Director Mark Hasell at Vitality … Read More

Beales kick off extended deal with Cherries

Long-established department store Beales is kicking off a second consecutive year of sponsorship with AFC Bournemouth. Beales Department Stores is extending its relationship with the Premier League club by continuing as official partner of AFCB’s Community Sports Trust. The store, established in the town in 1881 and still trading on the original site, is sponsoring the Bournemouth region of Premier … Read More

Plane speaking at business lunch

A former RAF Tornado pilot is set to help entrepreneurs and decision makers reach for the sky at a business lunch. Motivational speaker Mandy Hickson, who flew fast jets for the RAF for 17 years, is the inspirational guest speaker at the AFC Business directors’ lunch next month. The Southampton-based former pilot will be flying high at the picturesque Harbour … Read More

Tyrone gets kick from helping youngsters

Cherries star Tyrone Mings put 30 children through their paces at AFC Bournemouth’s Vitality Stadium as part of a growing campaign to encourage more youngsters to keep fit. The defender is club ambassador for Premier League Kicks, a nationwide initiative which enables Bournemouth to offer free football in a safe environment. AFC Bournemouth’s self-funding, non-profit Community Sports Trust (CST) runs … Read More

Deep South Media signs for AFC Bournemouth

South coast public relations agency Deep South Media has signed for Premier League football club AFC Bournemouth. The Bournemouth-based consultancy has been named as an official executive partner of AFC Business, the club’s commercial arm. Deep South, 20-years-old this year, is working closely with AFC Business, which has 1,600 members and is the engine for all the club’s commercial activities … Read More

Yellow Cherries driving home safety

AFC Bournemouth and Yellow Buses are hitting the road again and driving safety lessons into local schools. Cherries Community Sport’s Trust is running the ‘Soccer Safety School’ that has reached more than 20 schools and hundreds of youngsters since its launch in January. The initiative uses football to teach youngsters how to stay safe while playing, and it is looking … Read More