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Entrepreneur celebrates global success with mental health magazine

April 15th, 2011 - News release

 A Dorset woman whose childhood was plagued by trauma and abuse has been catapulted to the national stage through the success of her mental health magazine.

Just six months after its launch, Uncovered Magazine is celebrating global sales – with distribution throughout Europe, the USA, Australia, Singapore, South Africa, Canada and Lebanon.   And it’s flying off the shelves in the UK, with WH Smith and Tesco among the major stockists.

Editor and founder Charlotte Fantelli, who lives in Walkford near Christchurch, has transformed her life – from full time mum to a trusted spokesperson on mental health issues. She recently enjoyed lunch at the Ivy with Dragons Den’s Duncan Bannatyne and has appeared on The Michael Ball Show, Channel Five News and Daybreak.

Her success is largely due to a well-timed tweet to entrepreneur multi-millionaire Simon Dolan, who came on board as financial backer and partner.

Charlotte 27, said: “My life in the past six months is the stuff fairy tales are made of.  My motivation to launch Uncovered followed my own battles with mental health – I have been the victim of domestic violence and of sexual assault. I have suffered from agoraphobia, panic disorder and OCD.  I reached rock bottom and survived.

“When I met my husband and we had our son Raffaelle that was my happily ever after but I remained determined to help others overcome mental illness. Meeting Simon Dolan and having him share my vision for a magazine which brought mental health out into the open was a real turning point for the business.

“Having Simon on board as business partner is the perfect blend of skills – he oversees the economics and strategic direction of the business and I focus on the more creative side of concept, writing and design.  I feared at the beginning that having such a successful business partner could bring problems of accessibility but we speak or email about the business virtually every day.”

The magazine circulates around 27,000 each issue and regular columnists include Charlotte’s husband chef Gabriel, celebrity chef Antony Worrall Thompson, psychologist Colin Matthews and fitness expert David Morrell.  Regular advertisers include Virgin Atlantic Fear of Flying course, Vitabiotics and charities such as the Alzheimer’s Society.

Charlotte added: “My home life has changed greatly; my biggest regret is that I have less time to spend with my son but my husband has given up his job as a chef to work with me on the magazine and to look after our three-year-old.”

Mental health charity SANE has given its backing to the magazine. The next edition of Uncovered Magazine hit the shelves on April 7.

 

Editor’s Notes

 

About Simon Dolan: Simon Dolan is a businessman and currently holds the title of entrepreneur of the year. His companies are worth an estimated £65 million and his success earned him a place on the 2010 Sunday Times Rich List. He owns many companies including SJD Accountancy, Jota Aviation and Global Moguls.  He’s also a keen racing driver for his company Jota Sport official Aston Martin Racing Partners and is taking part in this year’s Le Mans series.

Uncovered Magazine was launched in October 2010 as the only newsstand glossy dedicated to providing advice and support to those looking to improve their state of mind.  It aims to eliminate the stigma attached to mental illness and encourage readers to take as much care of their mental health as their physical.

Charlotte Fantelli editor and founder of Uncovered says 'People buy fitness magazines to enjoy and improve their physical health, I am so pleased that in this day and age we are now realising the importance of taking the same care of our mind.'

Uncovered tackles psychology, sex, sociology, mental health, real life and celebrity issues.

For further details or to arrange an interview please contact Jenna Weekes, PR Account Director at Deep South Media, on 01202 534487 or 07812 245118.

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