Yellows strike gold

Celebration: (l-r) Yellows' Fiona Harwood, MD Andrew Smith and Jenni Wilkinson, Head of Marketing and Customer Excellence.

Celebration: (l-r) Yellows’ Fiona Harwood, MD Andrew Smith and Jenni Wilkinson, Head of Marketing and Customer Excellence.

Yellow Buses pulled out all the stops to bag a brace of gongs at the Bournemouth Tourism Awards.

The town’s brightest bus company won the Transport Delivery Award and the Creative Concept of the Year Award.

Jenni Wilkinson, Head of Marketing and Customer Excellence, accepted the delivery award on behalf of the company.

She said: “Without an excellent team we wouldn’t have won this and it is a reflection of all the hard work our staff put in.”

The concept award was for the Yellows’ Gallery Bus, which attracted international attention when it was launched.

‘Artists in Residence’ travelled on buses and afterwards their art was displayed in a bus that continues to run on regular services and delight passengers.

Jenni added: “The Gallery Bus has proved to be incredibly popular and has led to the introduction of other themed buses.

“Getting passengers from A to B is our main concern, but if we can entertain, inform or amuse them along the way then so much the better.

“The Gallery Bus looks amazing which is down to our in-house team that put it all together once the fabulous artists had finished their work.”

Andrew Smith, Managing Director of the Yellows, said: “I am extremely proud of all our staff whose combined efforts have led to these awards.

“The awards are a celebration of our community’s tourism industry and Yellow Buses is an important part of it.”

Pic caption: Celebration: (l-r) Yellows’ Fiona Harwood, MD Andrew Smith and Jenni Wilkinson, Head of Marketing and Customer Excellence.


Note to Editors:

For more information, please contact: Andrew Diprose, Director, Deep South Media Ltd, PR consultants to Yellow Buses, on 01202 534487. Or Ed Baker on 01202 534487 or 07788392965.

About Yellow Buses:

Yellow Buses operates a fleet of 137 buses and 18 coaches with a staff of 450. It carries more than 15m passengers a year with its vehicles operating nearly five million miles across the Bournemouth, Poole, Christchurch and East Dorset area. The Yellows are part of RATP Group, the world’s fifth largest public transport provider.

About RATP Dev:

RATP Dev is the RATP Group subsidiary established in 2002 to export the group’s operation and maintenance know-how outside the historic network operated by RATP in the Paris region. RATP Dev now operates in 14 countries on four continents (United Kingdom, France, Italy, Switzerland, Algeria, Morocco, South Africa, Saudi Arabia, the USA, Brazil, India, China, South Korea and the Philippines). In 2015, RATP Dev is scheduled to generate revenue exceeding €1 billion.

About RATP Group:

With nearly 14 million daily passengers worldwide, RATP Group is the fifth largest urban transport operator in the world. With its 14 metro lines (including two driverless lines), two regional express rail lines, seven tramway lines and 350 bus lines, the multimodal network operated by RATP in the Paris region is the largest in the world to be managed by a single company.

RATP Group can devise, design and implement infrastructure development projects, operate and maintain networks irrespective of the mode of transport (metro, regional train, tramway and bus) and develop innovative services to promote mobility (including passenger information, remote ticketing, pricing and customer marketing). The automation of Paris metro line 1, which was completed at the end of 2012 as a world first, once again demonstrated the ability of RATP Group to implement particularly complex projects.

RATP Group exports its know-how all over the world; in engineering through Systra, its subsidiary jointly owned with SNCF, in operations and maintenance via its RATP Dev subsidiary and in innovative services to promote mobility through its IXXI subsidiary.

RATP Group has a workforce of nearly 60,000 employees worldwide and in 2013 generated revenue of €5.14 billion.