A photography student from Arts University Bournemouth hopped on a Yellow Bus to complete her studies.
Jade Curran had surveyed people about bus use and agreed to share her research with Bournemouth’s brightest bus company.
In turn she was able to take some shots inside a bus for her degree studies, and was assisted by fellow student Ellen Taylor.
The students’ work will be exhibited in Bournemouth and in London.
Jade’s study was about investigating states of mind, exploring the levels of comfort people feel on a daily basis in various situations; from the dentist to a lift. Each element was illustrated with a photograph.
The public were divided about bus travel; those who take the bus regularly felt extremely comfortable, but those who don’t use it often didn’t feel the same.
Fiona Harwood of Yellow Buses said: “The research is interesting and matches what we experience.
“We know if we can get people to use a bus they are likely to do so again and become repeat customers.
“We were pleased to help the students and we are huge supporters of the arts. We have our Gallery Bus and Poetry Bus in regular service.
“Our aim is to make people as comfortable as possible on the buses which is why we have invested heavily in new vehicles and have introduced wi-fi and mobile phone charging points.”
Jade said: “This is the end of my three year degree course in photography and I was lucky to have been able to get on an empty bus for the shot I wanted.
“I work in the town centre and have got to know a lot of the drivers and they are so friendly and put me in touch with the right person.
“Our photographs will be exhibited at the arts university in June and then in Brick Lane in London on July 6 from 6pm-10pm at the Old Truman brewery.”
Note to Editors:
For more information, please contact: Andrew Diprose, Director, Deep South Media Ltd, PR consultants to Yellow Buses, on 01202 534487. Or Ed Baker on 01202 534487 or 07788392965.
About Yellow Buses:
Yellow Buses operates a fleet of 131 buses and 18 coaches with a staff of 430. It carries just under 15m passengers a year with its vehicles operating nearly five million miles across the Bournemouth, Poole, Christchurch and East Dorset area. Yellow Buses is part of RATP Group, the world’s fifth largest public transport provider.
RATP Dev
RATP Dev is a RATP group subsidiary set up in 2002 to export the Group’s operation and maintenance knowhow outside the historic network operated by RATP in the Paris region. RATP Dev now operates in 15 countries on four continents (United Kingdom, France, Italy, Switzerland, Algeria, Morocco, South Africa, Saudi Arabia, Qatar, India, China, South Korea, the Philippines, the USA and Brazil). In 2015 RATP Dev generated revenue of more than 1.1 billion euros.
RATP group
With 14 million passengers every day worldwide, RATP group is the fifth largest urban transport operator in the world. The multimodal network operated by RATP in the Paris region, with its 14 metro lines (including two driverless lines), two regional express network (RER) lines, seven tramway lines, 350 bus lines and shuttle services catering to the region’s two international airports, is the largest of its kind in the world to be managed by a single company.
RATP group can devise, design and implement infrastructure development projects, operate and maintain networks irrespective of the transport mode (metro, regional train, tramway and bus) and develop innovative services to promote mobility such as passenger information, electronic ticketing, pricing and customer marketing. The automation of Paris metro’s Line 1, which was completed at the end of 2012, is a world first and once again has demonstrated the ability of RATP group to complete particularly complex projects.
RATP group has a workforce of nearly 60,000 worldwide and in 2015 generated revenue of 5,556 million euros.