One of the smallest ferry operators in the country has launched a marketing partnership deal with a long-established motor retailer in southern England.
In return, the Snows’ brand is displayed on the tickets and in the cabin of Pride of Hayling, which is licensed by the Maritime Coastguard Agency to carry 63 passengers and two crew members.
The service, led by senior skipper Colin Hill, has already recorded 50,000 passengers in the first 12 months up to August 2017.
Stephen Snow, Snows’ group chairman, said: “We’ve been the driving spirit for motorists in and around the Portsmouth region for many years and we like to support local businesses where we can.
“Hayling Ferry performs a public service by transporting passengers across the narrow mouth of Langstone Harbour between Eastney Point, on the Portsmouth side, and Hayling Island.
“This great service, taking just a few minutes and starting some 200 years ago, saves commuters and schoolchildren the inconvenience and cost in having to detour 16 miles by road around the harbour to get to the opposite side just a few hundred metres away.”
Baker Trayte Marine, which was established 24 years ago and is based at Camber, Old Portsmouth, launched the new ferry service last year due to popular demand.
Wayne Sleep OBE, a TV personality and former Royal Ballet dancer, saw the first ferry off with the Mayor of Havant, Faith Ponsonby.
Colin, one of five ferry staff, said: “We’re grateful to Snows for coming onboard with our tickets – it is lovely to see a responsible, trusted motor dealership working with one of the smallest ferry operators in the country.”
The ferry runs an hourly timetable during winter.
Snows, which has 750 staff, represents Abarth, BMW, Citroën, DS, Fiat, Kia, Lexus, Lotus, MINI, Peugeot, SEAT, Suzuki, Toyota, Volkswagen Commercial and Volvo across Berkshire, Devon, Dorset, Hampshire, Isle of Wight, Somerset, Surrey and Wiltshire.
There are also seven used-car outlets, named Too Good to Auction.
Notes to reporters:
Snows Motor Group is a privately-owned company that has been in business for more than 55 years and is recognised as being one of the leading motor groups in the South.
The group represents the automotive brands of Abarth, BMW, Citroën, DS, Fiat, Kia, Lexus, Lotus, MINI, Peugeot, SEAT, Suzuki, Toyota, Volkswagen Commercial and Volvo across 35 dealerships in Berkshire, Devon, Dorset, Hampshire, Isle of Wight, Somerset, Surrey and Wiltshire. There are also seven used car outlets, named Too Good to Auction.
For more details visit www.snowsgroup.co.uk
Motoring news release issued by Snows’ press office, Deep South Media.
For more information please contact:
Ron Wain, Managing Director
Deep South Media