Yellow Buses’ newly-branded vehicle is set to be the mane attraction on the roads – because it’s got Lions Club logos all over it.
The work is to mark the centenary last year of the Lions and already the bus has got off to a roaring start.
Yellow Buses wanted to highlight the landmark anniversary to assist the charitable organisation in Bournemouth raise its profile.
So one of its buses has the Lions’ logo on the side along with the message ‘Proud to be supporting the Lions Club of Bournemouth’.
Diane Avery, President, said: “We’ve just had our centenary year and knowing Yellow Buses do a lot for charity we asked if they might put our logo on a bus.
“But they went much further than that with our lion and branding all around it.
“We are keen to recruit new members and this will really help raise our profile.
“All you need to be a Lion is to have a little time to spare and the need to help others.
“We are non-religious and non-political and you would gain a new family of friends who also have a great social life.”
Fiona Harwood from Yellow Buses said: “With a large fleet across the conurbation the signage on our buses obviously has a value.
“But we also are passionate about helping charities and the community which we serve.
“The Lions Club of Bournemouth has similar aims and for the Lions’ centenary year we thought that branding a bus would be a good way to mark this achievement.”
Lions Club International has 1.4m members across the world and exists to empower volunteers to serve their communities, meet humanitarian needs, encourage peace and promote international understanding.
It’s the largest voluntary organisation in the world.
The Lions Club of Bournemouth puts on lots of events including pantomimes, and murder mysteries as well as raising money and helping the community.
Note to journalists:
For more information, please contact: Andrew Diprose, Director, Deep South Media Ltd, PR consultants to Yellow Buses, on 01202 534487, or Ed Baker on 01202 534487 or 07788 392965.
About Yellow Buses: Yellow Buses operates a fleet of 140 buses and 16 coaches with more than 410 staff.
The company carries just under 15m passengers a year with its vehicles operating nearly five million miles across the Bournemouth, Poole, Christchurch and East Dorset area.
Yellow Buses was named as the top operator in Bournemouth and Poole – and joint third nationally – in the latest annual Bus Passenger Survey, produced by the independent watchdog Transport Focus,
Yellow Buses is part of RATP Group, the world’s fifth largest public transport provider.
RATP Dev in the United Kingdom and Ireland
The United Kingdom is a strategic market for RATP Dev with revenues in excess of £300 million and a workforce of over 4,500.
RATP Dev’s presence in the United Kingdom comprises the following activities:
- RATP Dev London, through its subsidiaries London United, London Sovereign and Quality Line:
– employs 3,400 staff
– operates more than 1,000 buses under contract to Transport for London (TfL)
– transports more than 200 million passengers per annum in the British capital
- Under the Yellow Buses brand, RATP Dev’s subsidiary Bournemouth Transport operates award-winning commercial bus services in and around Bournemouth. Further de-regulated bus services are provided also by the Bath Bus Company.
- RATP Dev has significant coach operations, primarily through Epsilon Travel (Surrey) and Selwyns Travel (Cheshire).
- RATP Dev is a major player in the hop-on, hop-off sightseeing bus tour activity. Following its 2014 acquisition of The Original London Sightseeing Tour, RATP Dev now has operations of this kind in London, as well as Paris and New York.
- In 2015, RATP Dev launched Slide, an innovative minibus service in Bristol, using digital technology to offer personalised transport to non-bus users on a route and at a time of their choosing via an app.
About RATP Dev
Founded in 2002, RATP Dev operates and maintains urban transportation systems in 14 countries on four continents (United Kingdom, France, Italy, Switzerland, Algeria, Morocco, South Africa, Saudi Arabia, Qatar, India, China, South Korea, the Philippines, and the United States of America). With more than 1.5 billion passengers travelling on its networks every year, RATP Dev demonstrates every day its extensive and renowned expertise in a wide range of mobility services, ranging from rail, regional express rail, tramway, to bus, cable car and sightseeing activities. RATP Dev leverages in France, outside of Paris, and across international markets, the technical expertise and experience of RATP Group, the leader in driverless and tramway operations and operator of the Paris network, one of the largest public transportation networks in the world.
About RATP Group
With nearly 16 million daily passengers worldwide, RATP Group is the fifth largest urban transportation operator in the world. With its 14 metro lines (including two driverless lines), two regional express rail lines, seven tramway lines and 350 bus lines, the multimodal network operated by RATP in the Paris region is the largest in the world to be managed by a single company.
RATP Group can devise, design and implement infrastructure development projects, operate and maintain networks irrespective of the mode of transportation (metro, regional train, tramway and bus) and develop innovative services to promote mobility (including passenger information, remote ticketing, pricing and customer marketing). The automation of the Paris metro’s line 1 completed at the end of 2012 is a world’s first and once again demonstrated RATP Group skill in concluding particularly complex projects.
RATP Group exports its know-how all over the world; in engineering through Systra, its subsidiary jointly owned with SNCF, in operations and maintenance via its wholly-owned RATP Dev subsidiary and in innovative services to promote mobility through its IXXI subsidiary.
RATP Group has a workforce of nearly 60,000 employees worldwide and in 2016 generated revenue of 5.4 billion euros.