Deep South Media is a public relations agency headquartered in Bournemouth, Dorset.

We have clients across the south coast in Hampshire, Wiltshire, Sussex, Kent and Devon, and also in London, Hertfordshire and Bristol.

DSM is staffed by a large team of professionally-qualified news journalists, specialising in stand-out digital content and newsroom services for 70 companies and organisations.

Our range of affordable services includes public relations, crisis communications, videography, photography, design and, training in media interviews and journalism skills.

In a number of cases our clients have had significant returns on investment. That’s apart from the substantial savings to be had by outsourcing your communications to us – we cost up to 75% less than an in-house content manager and there are no contractual tie-ins.

We ensure your messages are explained in ways your customers, staff, clients, suppliers and investors find relevant and interesting.

Awareness of your service, product or process is delivered by us through a range of digital channels, as well as mainstream media and your website’s all-important news section.

From retainers to one-off projects, Deep South Media is your go-to consultancy for professional multi-media content.


Managing Director Ron Wain has impressive credentials in projecting and protecting the reputations of a wide range of businesses.

Clients he advises include one of the UK’s top 10 accountancy firms, the South’s largest land and property auctioneer and a civil engineer working in challenging environments across the world.

Ron devised Deep South’s 24/7 press office service, the only one of its kind in the South to be entirely staffed by news professionals and utilised by more than 70 companies because of its effectiveness and value for money.

His expertise includes applying journalistic values to get maximum news value from subjects, however complex, and advising in controversial situations where every minute counts.

Formerly a business editor and deputy news editor of the Southern Daily Echo, he joined Deep South Media in 2006 and was appointed Commercial Director in 2011 and Joint Managing Director in 2014.

Ron made headline news himself in 1995, having cycled 9,000 miles up and across the entire length of South America, from Argentina to Colombia.


Scott Sinclair has more than 20 years’ experience in media and communications. He has a background in daily and weekly newspaper journalism plus client and agency-side B2B and B2C media relations.

Before joining Deep South he was Head of Corporate Communications at Great Britain’s national mapping agency, Ordnance Survey. This involved managing an in-house press office and corporate communications team and being the official spokesperson in the press and on radio and TV.

Scott provides strategic and tactical PR support for clients in a diverse range of sectors including aerospace, care homes, technology, transport and geoinformation.

He was appointed Account Director at Deep South in 2008, Digital Services and Bids Manager in 2013 and Senior Account Director in 2014. He was appointed to the Board as a Director in January 2016.


Ed Baker is a former press agency journalist who spent 12 years writing for the national papers, both tabloids and broadsheets. He has worked on some of the biggest stories in the South and understands how the media think and work. Ed has broken numerous exclusives and has a bulging contacts book, which he is putting to good use for Deep South Media.

He has given media training to the military and specialises in crisis comms and website content that enhances search engine optimisation.

He joined the company as Account Director in October 2012.


James Tourgout is a former business editor and deputy head of news who spent 18 years writing for the Dorset Echo and associated titles.

He put his broad range of excellent writing and media skills to good use on many business and news projects and publications but also covered some of the biggest stories of recent years.

James has many contacts across the South and brings a depth of experience and knowledge to his role.

He provides press office, communications and PR support for clients across the South and the West Country.

James joined Deep South Media in November 2013.


Cliff Moore has more than 34 years’ experience in the daily and weekly newspaper industry in editing, reporting and page design.

He trained with Times-Herald Newspapers in Poole before becoming chief reporter, news editor and, finally, editor of the award-winning Advertiser Series in Dorset for ten years

He also held the role of deputy editor at the Dorset Echo for a decade from 1997, before becoming the paper’s head of production.

Cliff also led a team of 26 staff as head of multimedia production at one of the UK’s largest regional publishing group Newsquest’s Weymouth centre.

He was responsible for the production of the Dorset Echo, Bournemouth Echo, Brighton Argus, Salisbury Journal, numerous weekly and free newspapers and glossy monthly magazines.

He brings a wealth of experience and knowledge to Deep South Media which he joined as account director and designer in March 2015.