Cherries park the bus – soccer school back for more

Amy Brunton, AFCB’s Partnerships Manager, with star Dan Gosling, Yellow Buses’ Buster Bear and Fiona Harwood and Cherries’ Head of Community Steve Cuss

AFC Bournemouth and Yellow Buses have agreed to continue driving safety lessons into schools for the next two seasons – with Cherries’ star Dan Gosling heading the initiative.

The partnership began in 2016 and since then thousands of primary school pupils have taken part in the ‘Soccer Safety School’.

To celebrate, Yellow Buses will be giving away two Junior Cherries’ memberships on its social media channels.

These entitle youngsters to a host of benefits including meeting first team stars, discounts at local attractions and invitations to special events.

Steve Cuss, the club’s Head of Community, developed the programme that has been a massive hit with children and teachers alike.

It is part of the club’s Community Sport’s Trust and player ambassador Dan Gosling has raised its profile across the conurbation.

He said: “I have really enjoyed being a part of this project and visiting schools.

“I spent my childhood outside kicking a ball about and I want the next generation to do the same thing, and this initiative helps them do it safely.”

Steve Cuss said: “The course has evolved since we launched it with Yellow Buses in 2016 and the children have a lot of fun while learning.

“It includes highlighting the risks and dangers that children face when out playing and these involve road safety, which is something that Yellow Buses are experts in.

“We all want our children to be healthy and fit but we also want them to remain safe when they’re playing.

“Last year we delivered 61 lessons covering 1,800 children.”

Fiona Harwood from Yellow Buses said: “We have been delivering fans to Bournemouth games for more than a century and it’s great that we’re helping the newest generation of Cherries’ fans.

“We have two Junior Cherries’ memberships that we will be giving away over Facebook – so do look out for them!”

Amy Brunton, AFCB’s Partnerships Manager, with star Dan Gosling, Yellow Buses’ Buster Bear and Fiona Harwood and Cherries’ Head of Community Steve Cuss


Note to journalists:


For more information, please contact: Andrew Diprose, Director, Deep South Media Ltd, PR consultants to Yellow Buses, on 01202 534487, or Ed Baker on 01202 534487 or 07788 392965.


About Yellow Buses: Yellow Buses operates a fleet of 140 buses and 16 coaches with more than 410 staff.


The company carries just under 15m passengers a year with its vehicles operating nearly five million miles across the Bournemouth, Poole, Christchurch and East Dorset area.


Yellow Buses was named as the top operator in Bournemouth and Poole – and joint third nationally – in the latest annual Bus Passenger Survey, produced by the independent watchdog Transport Focus,


Yellow Buses is part of RATP Group, the world’s fifth largest public transport provider.


RATP Dev in the United Kingdom and Ireland

The United Kingdom is a strategic market for RATP Dev with revenues in excess of £300 million and a workforce of over 4,500.

RATP Dev’s presence in the United Kingdom comprises the following activities:


  • RATP Dev London, through its subsidiaries London United, London Sovereign and Quality Line:

–        employs 3,400 staff

–        operates more than 1,000 buses under contract to Transport for London (TfL)

–        transports more than 200 million passengers per annum in the British capital


  • Under the Yellow Buses brand, RATP Dev’s subsidiary Bournemouth Transport operates award-winning commercial bus services in and around Bournemouth.  Further de-regulated bus services are provided also by the Bath Bus Company.


  • RATP Dev has significant coach operations, primarily through Epsilon Travel (Surrey) and Selwyns Travel (Cheshire).


  • RATP Dev is a major player in the hop-on, hop-off sightseeing bus tour activity.  Following its 2014 acquisition of The Original London Sightseeing Tour, RATP Dev now has operations of this kind in London, as well as Paris and New York.


  • In 2015, RATP Dev launched Slide, an innovative minibus service in Bristol, using digital technology to offer personalised transport to non-bus users on a route and at a time of their choosing via an app.


About RATP Dev

Founded in 2002, RATP Dev operates and maintains urban transportation systems in 14 countries on four continents (United Kingdom, France, Italy, Switzerland, Algeria, Morocco, South Africa, Saudi Arabia, Qatar, India, China, South Korea, the Philippines, and the United States of America). With more than 1.5 billion passengers travelling on its networks every year, RATP Dev demonstrates every day its extensive and renowned expertise in a wide range of mobility services, ranging from rail, regional express rail, tramway, to bus, cable car and sightseeing activities. RATP Dev leverages in France, outside of Paris, and across international markets, the technical expertise and experience of RATP Group, the leader in driverless and tramway operations and operator of the Paris network, one of the largest public transportation networks in the world.


About RATP Group

With nearly 16 million daily passengers worldwide, RATP Group is the fifth largest urban transportation operator in the world. With its 14 metro lines (including two driverless lines), two regional express rail lines, seven tramway lines and 350 bus lines, the multimodal network operated by RATP in the Paris region is the largest in the world to be managed by a single company.


RATP Group can devise, design and implement infrastructure development projects, operate and maintain networks irrespective of the mode of transportation (metro, regional train, tramway and bus) and develop innovative services to promote mobility (including passenger information, remote ticketing, pricing and customer marketing). The automation of the Paris metro’s line 1 completed at the end of 2012 is a world’s first and once again demonstrated RATP Group skill in concluding particularly complex projects.

RATP Group exports its know-how all over the world; in engineering through Systra, its subsidiary jointly owned with SNCF, in operations and maintenance via its wholly-owned RATP Dev subsidiary and in innovative services to promote mobility through its IXXI subsidiary.

RATP Group has a workforce of nearly 60,000 employees worldwide and in 2016 generated revenue of 5.4 billion euros.