Hampshire business turns heads in Vegas

Ellen Stokes (left) and client on what3words stand

A Hampshire-based exhibition company is making waves in the lights of Las Vegas with its stunning creations for a huge client.

Be Exhibitions was founded by Ellen Stokes who now works with multi-national businesses to ensure they maximise their space at conventions and expos.

From its headquarters in Fordingbridge, the company designs and creates stands tailored to clients’ needs.

Multi-award-winning entrepreneur Ellen has been flying to Las Vegas since 2022 for her client what3words, an innovative location technology.

The business needed to turn heads and radiate the client’s brand at the four-day Consumer Electronics Show (CES) held at the enormous Vegas Convention Centre.

Leads generated at the stand prompted the company to use Be Exhibitions again in 2023 and in January this year – and it is already booked again for next year.

Having turned over £650,000 in a year, Be Exhibitions is expected to grow further throughout 2024.

Ellen, who also works across Europe for numerous large clients, said: “It was a great achievement when what3words contacted me to help them with the exhibition.

Ellen Stokes of Be Exhibitions

“It is a huge event in Vegas where the biggest names in the world exhibit, so it’s hugely important to be noticed.

“It’s also crucial to have a stand that properly reflects the client’s business in the right way.

“In order to do that you have to almost become your client – which is where the name ‘Be Exhibitions’ came from.

“The design, technology and audio-visual aspects of a stand are the difference between generating leads or failing.

“Outlay at these events is vast, so it really is important to get it right and with lots of repeat clients I am proving my company’s value.

“Success in Vegas is as big as it gets and for a small business in Fordingbridge it is quite a feat to have played a large part in that.

“We also have an ethical side with sustainability being important      and we recycle everything we can, as well as planting trees.

“I had worked in the industry before setting up the company seven years ago – and Covid aside it has been extremely successful.”

Giles Rhys Jones, CMO at what3words, said: “Be Exhibitions ensured the what3words booth really came to life at CES this year.

“The setup enabled a truly immersive experience, and there was something to do or look at everywhere you turned, capturing the attention of everyone, from passers-by to key clients and stakeholders.

“Complete with self-serve demos, an ecosystem wall, meeting rooms, vibrant signs, lighting and colour schemes – everyone could experience our technology exactly how they should, in an exciting and human way.

“Thanks to Ellen and her team, everything was underpinned by our shared commitment to sourcing sustainably, and we’re looking forward to working with her again for 2025.”

Watch a video of the stand here:     https://www.youtube.com/watch?v=pjsX46A0bXc

 

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For more information contact Ed Baker at Deep South Media on d.baker@deepsouthmedia.co.uk or 07788392965

 

Notes to editors: what3words is revolutionising the way the world talks about location. It has divided the globe into a grid of 3m x 3m squares, and given each one a unique combination of three words: known as a what3words address. This means every park bench, parking space, pitch on a campsite, and remote spot on a hiking trail has its own address made up of 3 dictionary words. The app is free to download for both iOS and Android devices, covers the entire globe, and also works offline, making it ideal for use in areas with an unreliable data connection. The system is also available in 60 languages to date.