Booking sunbeds to ‘become the norm’

A Hampshire digital agency that first developed an app to reserve sunbeds in popular holiday resorts is predicting that the system will soon become the norm.

Daniel Jain, pictured, of innovative MediaBase Direct (MBD), developed a process for pre-booking  preferred sun loungers some years ago.

BookMySunbed was launched in Marbella, Spain and has been trialled in other Mediterranean and Middle East resorts.

Daniel believes that the entry of a giant travel company into the field with its own version of the purpose-build solution will only help improve standards in resorts.

This week Thomas Cook announced package holidaymakers would be able to reserve sunbeds for their entire stay for an extra fee during the booking process.

Daniel said: “It is good to see other companies embracing a system that we first developed. Anything that helps improve standards in resorts has to be welcomed.

“I see this only as a positive move in that the unseemly dawn rush to lay towels on sunbeds may finally come to an end. We won’t have to look too far into the future for this to become the norm.

“We are happy to pre-book restaurant tables, cinema seats and aeroplane tickets, so why not sunbeds too? They are an important factor when seeking a stress-free holiday.

“We believe making it easier for resorts to deal with their customers and remove anxiety and uncertainty.

“The sunbed reservation is something we have seen as a need for improving customer satisfaction and achieving good reviews.

“More hotels and resorts will be adopting the BookMySunbed solution to ensure that they too can provide excellent service at an affordable price.

“MediaBase Direct is leading the way on digital reservations and showcasing UK brilliance with a number of new and innovative solutions launching in 2018.”

Daniel developed BookMySunbed after discovering no smart reservation system for sunbeds existed following a booking mix-up.

The app allows sun-seekers to browse and select beach resorts and hotels online or on smartphones – and they are listed on a map.

It is available in English, Spanish, French, German, Italian, Greek and Russian and also gives travellers access to last minute availability and exclusive offers.

Daniel added: “BookMySunbed, is the solution that so many holidaymakers have been waiting for – a simple and effective way to reserve the best poolside spot, so the only thing they have to worry about is sitting back and soaking up the sun.

“In a few taps, you can reserve your perfect sunbed and pay online. We’ll then send you and the resort an email confirmation of your booking, and will also remind you the day before. The days of resorts ‘losing’ reservations will be a thing of the past.

“Everything is at your fingertips – through our resort directory you’ll have access to all the information you could ever want.

​“From phone numbers to directions, website addresses to email, BookMySunbed is your guide to the best beach and hotel resorts – and we’re adding new resorts and hotels every day.”

MBD, based in London and Segensworth, Hampshire, has been delivering database and digital solutions for more than 21 years.

The firm builds, design and develop mobile and web based products and solutions for a wide range of clients.

These include the e-Reception Book app – a digital and compliant alternative to the traditional visitors’ book which is revolutionising receptions across the country – and Mailroom, an app which delivers a solution to the inconvenience and error-potential of companies and organisations receiving large numbers of parcels.

MBD has also developed RefineMyData which cleanses, screens and makes compliant businesses’ data as well as producing sales and marketing leads.


  • MediaBase Direct is a digital agency based in the Hampshire and London that builds, designs and develops products for a wide range of clients.
  • The company has been delivering database and digital solutions for over 20 years and clients include TML Accounting, Oxford Innovation, Little Brook House, Arena Business Centres, Chesterfield Gardens and Bramsdon & Childs Solicitors.
  • Regional office: Lancaster Court, 8 Barnes Wallis Road, Segensworth, Hampshire, PO15 5TU.
  • London office: Gable House, 18-24 Turnham Green Terrace, Chiswick, London, W4 1QP

News release issued by:

Cliff Moore, account director
Deep South Media Ltd. Mobile: 07469 158458 Office: 01202 534487

Deep South Media is the 24/7 press office, multi-media content provider and publisher to 50 companies and organisations in the South and West.