Does your business match the gold medal standard?

GOLD STANDARD: With Rio 2016 coming under scrutiny for a series of operational hiccups, making sure your business is fit to withstand the public glare is as crucial as ever. Picture by Paul Collins, head of visual, Deep South Media.

GOLD STANDARD: With Rio 2016 coming under scrutiny for a series of operational hiccups, making sure your business is fit to withstand the public glare is as crucial as ever. Picture by Paul Collins, head of visual, Deep South Media.

By Neil Walton, Deep South Media.

 

Rio 2016 has barely started and already there have been plenty of good and bad news stories emanating from Brazil.

American swimmer Michael Phelps, the most decorated Olympian ever, can’t get enough gold medals, Adam Peaty won Team GB’s first gold in the 100m breaststroke and Rio-born Rafaela Silva claimed Brazil’s first gold medal of the Games in the women’s 57kg judo.

However, Rio 2016 has also been blighted by numerous hiccups on the operational side of the Games.

One of the first events, the men’s road race, went ahead despite serious safety concerns.

Sharp concrete gutters separating tarmac from jungle lined the road and three of cycling’s elite riders were injured in a crash after they stormed down the steep, twisting Chinesa descent.

Vincenzo Nibali, Italy’s pre-race favourite, cracked both collarbones and Richie Porte, the Australian team leader, broke a shoulder while Colombia’s Sergio Henao fractured his pelvis.

With riders 70km from the finish, the authorities had earlier detonated a suspect package in a “controlled explosion”. Days later, another suspect package was dealt with by anti-bomb specialists.

A day later, Netherlands rider Annamiek van Vleuten fractured three vertebrae after crashing into a gutter when leading the women’s road race.

Elsewhere, the equestrian media centre was hit by a stray bullet and a bus ferrying journalists between venues also had its windows shattered by suspected gunfire.

Rio officials were criticised pre-Games for failing to clean up Guanabara Bay, the sailing venue, and sure enough plastic bags have hampered competitors in the Finn category.

High winds at Lagoa, the rowing venue, meant the regatta was postponed for a second time, while a sudden growth of algae in the diving pool turned the water a murky green, despite the adjacent pool remaining clear.

Locations such as the athletes’ village were unfinished in places just weeks before the Games began, with some teams temporarily basing themselves in hotels.

These unfortunate events have certainly highlighted Rio’s flaws when after spending £9bn and labelling itself as the ‘green Games’ it had been expected to run smoothly.

The same goes for businesses. How can you expect to have your business taken seriously if it has a shoddy website, no social media presence or clumsy visuals?

When the world – or your piece of it – is watching you best make sure your business is in fine fettle, aesthetically or otherwise.

You may well be spending a little less than £9bn to get people to notice your business, but it is incumbent upon you to make sure everything is absolutely correct.

Or at least call in the professionals…