Online auction bids well


Britain’s largest independent regional land and property auction firm recorded £13.5m of sales in its second auction campaign of the year.

In a rapidly changing situation, due to pandemic measures by the government, Clive Emson had to cancel its five March ballroom sales across southern England at the 11th hour.

Instead, the firm swapped to a broadcast facility for Kent and Essex then switched halfway through to online sales for West Country, Sussex and Surrey and Hampshire and the Isle of Wight.

James Emson, Managing Director, said: “It was a week few of us will ever forget – we took the decision to take the rest of the auction online in order to comply with the spirit of the just-announced lockdown.

“Even though there were a handful of us for the broadcasts, with social distancing, the health of staff had to come first.

“We were naturally apprehensive about whether bidders would have an appetite for purchases online at such short notice, but they proved that property and land sells whatever the economic weather. Indeed, some lots generated bidding wars.

“The online element of the campaign generated more than £4m in sales, with an overall sales figure of £13.5m – a sales percentage of 70%.

“Given the challenges, this was an incredible result and I pay tribute to my colleagues for doing everything they could to keep the virtual show on the road in the most demanding of circumstances.

“We now look ahead to the next series of sales, which will all be held online. The third round takes place on Wednesday, May 6, with a closing date for entries of April 14.”

Highlights of the latest auction included a historic former wash house in Bexhill (£37,000), near Hastings in East Sussex, a former GPs’ surgery in Torquay (£204,000), Devon, a plot of land by a busy A-road in Southampton (£15,900), Hampshire, a fishing lake and wildlife haven (£260,000) near Attleborough, Essex, and 29 garages (£320,000) in Medway, Kent.