Colourful launch for Yellow Buses’ new network

Colourful launch: Front row (l-r) Cllr John Beesley, leader of Bournemouth Borough Council; Andrew Smith, MD of Yellow Buses and Bill Cotton, Executive Director for Environment and Economy at Bournemouth Borough Council, together with staff from Yellow Buses displaying signs showing the new route lines from January 15.

Colourful launch: Front row (l-r) Cllr John Beesley, leader of Bournemouth Borough Council; Andrew Smith, MD of Yellow Buses and Bill Cotton, Executive Director for Environment and Economy at Bournemouth Borough Council, together with staff from Yellow Buses displaying signs showing the new route lines from January 15.

It’s all change this weekend as Yellow Buses rolls out its colourful new network.

Leader of Bournemouth Council, Cllr John Beesley, and Bournemouth Borough Council’s Executive Director for Environment and Economy, Bill Cotton, visited the bus company’s Yeomans Way depot in readiness for the launch on Sunday January 15.

Yellow Buses has introduced eight colour coded lines through Bournemouth, Poole and Christchurch and will be serving Ringwood for the first time in its history.

The new lines – Bourne, Priory, Uni, Royal, Village, Coast, Dolphin and Heath – reflect the company’s strong local connectivity and sense of community.

The new routes operating on each line with be denoted by the first letter of the name – e.g ‘R’ (for Royal) followed by the service number such as 1, 2, 3 or 4.

All of the current 22 service numbers have changed with the exception of four routes which are subsidised by Bournemouth Borough Council and the Borough of Poole.

The new network will focus on key hubs, including the Royal Bournemouth Hospital and Bournemouth University, while offering new off-peak connections to destinations such as Mudeford, Verwood and Ringwood.

To make it easier for passengers the new route map resembles the iconic London Underground map.

The new network is designed to reflect the changing life and work patterns of its passengers as well as simplifying the routes and addressing congestion.

Extra early morning and late night services have been introduced on some routes to help shift workers at locations such as Bournemouth town centre, Poole town centre and the Royal Bournemouth Hospital.

Journey times have also being revised on several routes in order to improve punctuality and reliability, while bus frequencies and timings are being simplified to help customers.

Andrew Smith, Managing Director, said: “We have spent a long time speaking with passengers and analysing data in order to make the changes work for everyone.

“Yellow Buses in one form or another has proudly served Bournemouth and the surrounding area for 114 years, but the needs and requirements of our passengers are constantly changing.

“Our new network highlights that unique local bond with the introduction of an even more customer orientated service using route names which reflect the area served.

“It’s a network designed for the needs of our customers in 2017 and we believe it will prove very popular.”

Cllr John Beesley, leader of Bournemouth Council and formerly a non-executive director of Yellow Buses, said: “The new network and colour-coded system will make it easier and more convenient for passengers.

“And the map is instantly recognisable because it’s based on that of the London Underground so it will help visitors and tourists.”

Yellow Buses operates a fleet of 131 buses and 18 coaches with a staff of 414.

Its vehicles cover nearly five million miles a year across the Bournemouth, Poole, Christchurch and East Dorset area.

Yellow Buses is part of RATP Group, the world’s fifth largest public transport provider.

Full details of the new network can be found on Yellow Buses’ website at www.bybus.co.uk

Note to Editors:

For more information, please contact: Andrew Diprose, Director, Deep South Media Ltd, PR consultants to Yellow Buses, on 01202 534487 or Ed Baker on 07788 392965.

About Yellow Buses:

Yellow Buses operates a fleet of 131 buses and 18 coaches with a staff of 414. It carries just under 15m passengers a year with its vehicles operating nearly five million miles across the Bournemouth, Poole, Christchurch and East Dorset area. Yellow Buses is part of RATP Group, the world’s fifth largest public transport provider. www.bybus.co.uk

About RATP Dev:

RATP Dev is the RATP Group subsidiary established in 2002 to export the group’s operation and maintenance know-how outside the historic network operated by RATP in the Paris region. RATP Dev now operates in 14 countries on four continents (United Kingdom, France, Italy, Switzerland, Algeria, Morocco, South Africa, Saudi Arabia, the USA, Brazil, India, China, South Korea and the Philippines). In 2015, RATP Dev is scheduled to generate revenue exceeding €1 billion.

About RATP Group:

With nearly 14 million daily passengers worldwide, RATP Group is the fifth largest urban transport operator in the world. With its 14 metro lines (including two driverless lines), two regional express rail lines, seven tramway lines and 350 bus lines, the multimodal network operated by RATP in the Paris region is the largest in the world to be managed by a single company.

RATP Group can devise, design and implement infrastructure development projects, operate and maintain networks irrespective of the mode of transport (metro, regional train, tramway and bus) and develop innovative services to promote mobility (including passenger information, remote ticketing, pricing and customer marketing). The automation of Paris metro line 1, which was completed at the end of 2012 as a world first, once again demonstrated the ability of RATP Group to implement particularly complex projects.

RATP Group exports its know-how all over the world; in engineering through Systra, its subsidiary jointly owned with SNCF, in operations and maintenance via its RATP Dev subsidiary and in innovative services to promote mobility through its IXXI subsidiary.

RATP Group has a workforce of nearly 60,000 employees worldwide and in 2013 generated revenue of €5.14 billion.