‘He who can, does; he who cannot, teaches’, wrote influential Irish playwright, critic, polemicist and political activist George Bernard Shaw in his play Man and Superman, 1903, although the origins of the quote may stretch back to Aristotle.
It’s an obviously untrue and scurrilous label that our hardworking teachers have been trying to shake off ever since and at Deep South Media we prefer to reference the work of Dr Seuss: ‘The more that you read, the more things you will know, the more that you learn, the more places you’ll go’.
That somewhat laboured introduction brings us to the point of all this – that Deep South Media has expanded into the world of training.
At DSM we are in our third decade of providing businesses with media releases, photography, video, social media, blogs, posts, internal communications, briefing papers, copywriting, stakeholder engagement, crisis communications, newsletters, websites, design, consultancy services and even the odd moment of speech writing.
In short, there’s virtually nothing in the world of media and public relations to which we have not turned our hand.
And so, with our collective industry experience stretching to many decades, we felt it was now time to impart some of this immeasurable knowledge to people out there hungry to learn new skills.
These are skills of writing, editing, picture-taking, considering, judging, emphasising, criticising and reviewing which we have picked up through years of being at the coalface of the world of journalism before metamorphosising into PR professionals.
After all, if one has acquired knowledge without imparting it to others it’s a pretty sad and selfish state of affairs. Indeed, we think of the wise words of Margaret Fuller, American journalist, women’s rights advocate and war correspondent, who said: ‘If you have knowledge, let others light their candles in it’.
And without wishing to sound too grandiose, that’s a good reason why we decided to go into training. Another is wanting to take advantage and utilise this incredibly valuable asset held by DSM’s excellent team of all-rounders.
Thus, after extensive research, DSM has launched PR Masterclasses – a new online training programme designed to helped SMEs, schools, organisations, charities or individuals stand out from the crowd.
Staged online on Zoom in a small group format. The hour-long interactive sessions offer up the key insights and skills necessary to write and ‘sell’ media releases successfully.
Modesty precludes us from shouting from the rooftops about the excellence of our first masterclass on learning the secrets of media relations – suffice to say the feedback from attendees has been 100 per cent positive.
Participants, from a range of cross-industry sectors, have learned about why PR is so important, why the need to maintain a high profile is a no-brainer, what makes a story, the basics of writing a media release, how to make media contacts, top tips on what’s hot and what to avoid and how the land currently lies in the fast-changing world of media.
We feel the masterclass is both affordable and convenient – no taking out half a working day for travelling to and from a venue – and will pay dividends in the long run.
You may think we are simply training ourselves out of a job, but we don’t see it that way. As well as it being a waste not to pass on our knowledge, we feel we are adding to the general understanding of the media, which is of benefit to everyone.
Anyway, there is also the little matter of there being almost six million small businesses (0-250 employees) in the UK, making up 99 per cent of all business – so there is no shortage of potential clients!
l To find out more simply click back to the DSM home page from this blog or visit: https://www.deepsouthmedia.co.uk/services/training-masterclass/