DSM newsletter Summer 2016

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Deep South Media’s team of 13 communications professionals put content at the heart of dozens of brands across southern England.

We are sharing the firm’s successes with clients in our Summer 2016 newsletter – there may well be some elements your senior management team may be interested in?

The two-page newsletter highlights what we do as a highly-effective public relations consultancy and the results, as well as our ‘spend-to-save’ newsroom services.

On the latter, more than 40 companies and organisations, all with exacting standards, utilise our collective and individual expertise under our newsroom services banner.

As you may appreciate, an in-house salary for a senior comms manager is not cheap. According to latest industry research by the Public Relations Consultants Association, a senior manager earns upwards of £45,000 annually.

Here at Deep South Media, the cost of our retainers is considerably lower – we only suggest retainer hours that provide clients with the best financial efficiencies.

Which is why we are positioned as the UK specialist in outsourced newsroom services and multi-media content for companies and organisations.

There’s also the attraction of another bottom-line plus. As Gary Jeffries, the managing director of commercial property consultancy Hughes Ellard, a client of 10 years standing, states in our newsletter, “Deep South Media has delivered an excellent return on investment”.

Our newsletter focuses on a range of quality services which help clients project and project their businesses.

First, our news releases. Informative and original, with eye-catching photography, they are not only of interest and relevance to mainstream media and trade press but are repurposed for each client’s social media channels.

Reaching millions of people, one of our articles featured prominently in a number of national media outlets, such as the BBC, Sky News and The Times, and even inspired a cartoon in The Daily Telegraph.

Away from media relations, we’ve helped businesses generate new custom through winning national or regional industry awards. If you’re stuck for time, inspiration and the appropriate language for an award entry, we can help. With 24 winners and highly commendeds, we have a proven track record in this field as well.

Given our former roles as highly experienced news reporters in respected media organisations, we are in pole position to provide your senior team with through-the-wringer media interview training.

You should have at least two people who are confident in front of the TV cameras. If not, you run the risk of compounding any reputational damage.

Visuals in our digital age have not been more important – Facebook, YouTube, Instagram, LinkedIn and Twitter spring to mind.

Our head of visual, award-winning professional photographer Paul Collins, is held in high regard. Indeed, Paul’s videography, as well as his stills, is in ever-increasing demand.

It is worth noting that video content is forecast by Facebook to dominate smartphone traffic – and it is smartphones where most of us access the internet these days. Check out examples of Paul’s work here

We also have another string to our communications bow – liaising with interested parties, we are providing stakeholder engagement for £360m worth of development across southern England.

To date, there has been a 100% success rate on planning applications we have been involved in. Stakeholder engagement is, in essence, about informing interested parties about what plans are proposed and, equally important, given how an information vacuum breeds ill-informed speculation, what is not happening.

Whilst most of the work we do is proactive, we regularly advise, ethically, on crisis communications. For example, a hotel faced a damaging downturn in bookings after being hit by a sickness bug affecting scores of guests. Following our guidance, bookings went up.

Looking for superb design and publication, with fast turnarounds? Our creative services team, led by Kay Sinclair, does the business, with minimal input required your side.

If you would like a copy of the newsletter, please drop me an email – ron.wain@deepsouthmedia.co.uk

Thank you.

Ron Wain, Managing Director, Deep South Media.