If used well, LinkedIn is a potent development tool in the business-to-business arena – and one where we can all champion the work of our employer at the touch of a button.
The days of the digital platform as a jobs board are long gone – it is now a dynamic business news feed, abound with market intelligence.
LinkedIn activity generates leads, raises brand awareness, enables sales touchpoints with customers/clients, builds trust and credibility and helps point people to your company website.
Half of business-to-business buyers reportedly use LinkedIn when making purchasing decisions.
Furthermore, LinkedIn avoids traditional sales pitching and enables access to decision makers in a way that emails cannot because of GDPR restrictions.
Worth bearing in mind too – competitors may well be better at utilising LinkedIn to promote their products or services, at cost to your company’s market share.
Yet many of us have ‘zombie’ profiles on LinkedIn – dormant and neglected. But inactivity equals lost opportunity and advocacy…
Influence – of the 33 million LinkedIn users in the UK, 56.5% are aged between 25 and 34 and 23.5% of users are aged between 35 to 54.
Deep South Media’s online LinkedIn workshops give attendees new-found knowledge, techniques and confidence through optimised LinkedIn profiles, helping companies grow revenue.
What does the online LinkedIn workshop involve?
- Guidance – seasoned trainers from Deep South Media
- Interactive – attendees encouraged to share challenges
- Growth mindset – acquiring new business development skills
What is the purpose of the online LinkedIn workshop?
- Giving attendees the confidence to promote their brand
- Providing practical insights into dos and don’ts of posting
- Regular touchpoints with customers and prospects = new revenue
Who is the online LinkedIn workshop for?
- Employees keen to play their part in helping with brand awareness
- New recruits unfamiliar with utilising LinkedIn in their previous roles
- Senior management teams – leading by example through engagement
How long is the online LinkedIn workshop?
Two hours – and personalised to your company or organisation.
Why Deep South Media?
Deep South Media, regional media relations specialist and training provider, was an early adopter of LinkedIn as a go-to marketing tool.
One of the team is ranked in the top 1% for industry sales success in LinkedIn’s Social Selling Index and in the top 4% for networking, out of 33 million users in the UK.
The consultancy, which has generated more than £10 million in verifiable new leads to date for clients through content marketing, is entrusted with LinkedIn profiles for companies and organisations.
How to book + cost
Contact Deep South Media’s Managing Director, Ron Wain, at info@deepsouthmedia.co.uk or message Ron via his LinkedIn profile.
Further contact details: www.deepsouthmedia.co.uk
Cost: £640 plus vat for up to 10 attendees per online workshop.
Key to effective use of LinkedIn is consistency, not intensity.
