More and more antique dealers and auction houses are coming to Deep South Media in order to publicise their businesses, sales and items.
Over the last couple of years we’ve have stunning success gaining national and international coverage for them – leading to huge ROIs.
The element of our service that others don’t have is the ability to spot a story – a skill that is not as easy as most think. Being former journalists we know what’s most likely to be published.
Only a genuine story will make the newspapers – puff and promotional copy will not.
It is not necessarily the most valuable items that interest newsdesks, and what excites antique experts and auctioneers is not necessarily what makes a good story.
To take ad space in a national paper can costs many thousands of pounds – but to have coverage in the editorial part of the same publication carries much more weight and is a fraction of the cost.
When Rowley’s auction house turned up two long-lost poems by Daphne du Maurier – hidden inside a photo frame – they came to us.
Two unknown poems by Daphne du Maurier were discovered behind a photo of her in a swimming costume. They are part of an archive of du Maurier material that sold at Rowley’s in Ely, Cambs.
Our publicity led to a great deal of national newspaper, radio and TV coverage and brought huge interest to the sale.
From the same consignment were some previously unseen photos of the Queen and her family and this too attracted widespread national and international coverage.
Queen Elizabeth and Prince Philip having a picnic
National publicity we secured for the sale of Sir William Beatty’s medicine cabinet helped a fundraising effort raise enough to secure it for the nation. Beatty was Nelson’s doctor at Trafalgar.
The medicine cabinet that belonged to William Beatty, Nelson’s surgeon on HMS Victory.
When antique dealer Martyn Downer worked out what had happened to Bonnie Prince Charlie’s treasure we secured a large page lead in the Daily Telegraph.
Another find by the same dealer was when he rediscovered Oliver Cromwell’s fob watch. This attracted a lot of interest and was featured in the Sun and the Metro newspapers.
Oliver Cromwell’s fob watch that is being sold by dealer Martyn Downer
Another dealer whose antiques have appeared in the national papers is Charles Wallrock of Wick Antiques in Lymington, Hants.
His painting of Emma Hamilton, Nelson’s sword and the missing King’s Cup sailing trophy from 1835 have all been featured in national, special interest and local media.
The King’s Cup from 1835 presented to the winner of a race that would become Cowes Week – discovered by dealer Charles Wallrock
Charles Wallrock of Wick Antiques with Lord Nelson’s sword that he sold after publicity generated by Deep South Media
When antique selling platform 2Covet needed to boost its profile we were able to gain them trade and national newspaper coverage.
Other successes include a Dorset saleroom whose 1930s photo album of a visit to Nazi Germany appeared in the national papers, and a music saleroom’s items relating to John Lennon also achieved great national publicity.
Where antiques dealers and auctioneers sniff out antiques like TV’s Lovejoy – we sniff out stories.
For more information contact info@deepsouthmedia.co.uk – or 01202 534487
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