New livery and website for Yellow Coaches

New look: Jay Thornton, Sales Executive, Yellow Coaches (right), with Mark Rushworth, Coaching Co-ordinator.

Yellow Coaches has a bright new look – and a dedicated website – after a successful return following a 13-year absence.

The private hire coach operation was re-launched on a trial basis by Bournemouth-based Yellow Buses in 2018.

The bus company has been a successful National Express contractor for many years.

However, the private hire and contract operation of Dorset.Travel Services and Yellow Coaches ceased in 2005.

Now, following a year back on the road, Yellow Buses has decided its coach offshoot should become a permanent fixture.

Jay Thornton, who was recruited last year to build the business, said: “We have had a very successful 12 months working for a wide range of clients and demonstrating that there is a clear demand for our services.

“We have seen our vehicles operate on rail replacement, UK tours and event transport as well provide cruise ship excursions for major ports in the South of England.

“Our streamlined fleet, including two vehicles from our sister company, Selwyn’s Travel, means we can now offer 16, 48 and 53 seat executive coaches for hire.

“We’ve explored a number of new business avenues and created growth of around 30 per cent between January and May while using less vehicles when compared with 2018. We’ve also gained new contracts to guarantee revenue across the year and sustain us for the next step in our development plans,” added Jay.

Yellow Coaches’ new yellow livery mirrors Yellow Buses’ iconic fleet and is designed to be instantly recognisable on the road. It includes the operation’s new social media hashtag #colourfulcoaches.

The new standalone Yellow Coaches’ website – – includes a handy ‘quick quote’ calculator as well as details of the fleet and seating plans.

Yellow Coaches is managed as part of Yellow Buses but has a dedicated team of drivers, who also cover the National Express contracts, as well a separate supervisory and sales team.


About Yellow Buses: Yellow Buses operates a fleet of 140 buses and 16 coaches with more than 410 staff.

The company carries just under 15m passengers a year with its vehicles operating nearly five million miles across the Bournemouth, Poole, Christchurch and East Dorset area.