One of the country’s biggest party supply companies said that Christmas came early this year with orders placed well before usual.
Peeks of Christchurch in Dorset normally receives most of its large orders in late November and early December, but this year the floodgates opened at the end of September.
The company sells millions of crackers and other festive goods to pub groups and hotel chains, as well as to individuals.
Orders from its big clients were noticeably early this year but managing director Nick Peek is at a loss to explain why.
He said: “The rush started at the end of September and October was extremely busy. Usually these size of orders would come through in late November and early December.
“We don’t know why, but I think that clients were keen to get the goods early so they could distribute to their pubs, clubs and hotels in the hope that Christmas events would start sooner.
“The trade from individuals through our mail order catalogues, website and party store has broadly been the same as previous years.
“We’ll probably sell more than a million Christmas crackers as well as plenty of other festive products.
“We overhauled our website in early December and that has led to an increase in sales.
“The traditional items are still the best sellers; trees, tinsel, crackers, baubles and decorations, for example.
“There have been more blue and silver decorations sold this year and the Elf on a Shelf is doing well.
“Tableware, small gifts, costumes and face paint have also been popular.
“We’ve brought in extra staff to cope with the demand and we hope all our customers has a great Christmas and New Year.”
Notes to editors:
Peeks provides party and fundraising items and sells them through its mail order catalogue, growing website, and through its giant party store in Christchurch. It was founded by Charles Peek in 1946 and is now run by his grandson, Nick.
For more information please contact Ed Baker at Deep South Media of 01202 534487 or 07788392965.