What does public relations mean to you?

 

public relations, communications, PR, Deep South MediaPublic relations is shorthand for many things – and can mean different things to different people – but at its core, it is all about reputation.

Protecting reputation, enhancing reputation…what’s that famous quote:

“It takes many good deeds to build a good reputation, and only one bad one to lose it’

This has been attributed to various people, including my old head teacher, but perhaps most famously to Benjamin Franklin.

Media releases, social media, videos, public meetings, newsletters, media relations, pictures, digital communications, websites…whatever tools you may use, ‘reputation’ must be the guiding light for everything you do.

public relations, communications, PR, Deep South Media