Ready, Steady, GO as Yellows claim UK firsts

On the MOVE: Yellow Buses is claiming a UK first after launching a new unlimited one-hour bus fare using its new mobile ticketing app 'YB Move'.

On the MOVE: Yellow Buses is claiming a UK first after launching a new unlimited one-hour bus fare using its new mobile ticketing app ‘YB Move’.

Yellow Buses (YB) is claiming two UK firsts after launching a new unlimited one-hour bus fare and also 24 hour passes.

The one-hour fare, called Go, is automatically available to anyone using the bus company’s new mobile ticketing app‘YB Move.’

It will allow passengers to make unlimited bus journeys for just £1.99, within one hour of activating the ticket on the mobile.

Fiona Harwood, YB’s Marketing Sales Manager, said: “We really are leading the nation with the introduction of an hour mobile ticket. It will make travelling on the Yellows even easier and convenient.”

YB’s latest initiative comes hot on the heels of passengers being able to instantly buy 30 day tickets on the app, alongside the popular seven and three day tickets.

Just as innovative as the one hour network pass, all period passes available on the YB Move are now in 24 hour periods. This allows passengers to buy a pass at any time and use the YB network for the full time purchased.

So, for example, if you arrive in Bournemouth in the evening and purchase a day ticket, it will still be available the next day up to the purchase time.

Apart from mobile ticketing, ‘Move’ also provides journey planning, live departure boards and disruption information in a single app.

Passengers are also able to ‘favourite’ stops and journeys they use regularly.

Tom Quay, Chief Executive Officer of Passenger Technology Group, the transport technology specialist behind the system powering the new ticket, said: “This new unlimited one hour ticket shows how mobile app technology makes it faster for operators to deliver improvements to customers. It demonstrates a powerful combination of new technology and transport strategy, designed to deliver better value fares that are easy to access for all passengers.

“We will continue to work closely with Yellow Buses to develop further innovative ticketing options to meet customer needs.”

Note to Editors:

For more information, please contact: Andrew Diprose, Director, Deep South Media Ltd, PR consultants to Yellow Buses, on 01202 534487 or Ed Baker on 0778 8392965.

About Yellow Buses:

Yellow Buses operates a fleet of 137 buses and 18 coaches with a staff of 450. It carries more than 15m passengers a year with its vehicles operating nearly five million miles across the Bournemouth, Poole, Christchurch and East Dorset area. The Yellows are part of RATP Group, the world’s fifth largest public transport provider.

About RATP Dev:

RATP Dev is the RATP Group subsidiary established in 2002 to export the group’s operation and maintenance know-how outside the historic network operated by RATP in the Paris region. RATP Dev now operates in 14 countries on four continents (United Kingdom, France, Italy, Switzerland, Algeria, Morocco, South Africa, Saudi Arabia, the USA, Brazil, India, China, South Korea and the Philippines). In 2015, RATP Dev is scheduled to generate revenue exceeding €1 billion.

About RATP Group:

With nearly 14 million daily passengers worldwide, RATP Group is the fifth largest urban transport operator in the world. With its 14 metro lines (including two driverless lines), two regional express rail lines, seven tramway lines and 350 bus lines, the multimodal network operated by RATP in the Paris region is the largest in the world to be managed by a single company.

RATP Group can devise, design and implement infrastructure development projects, operate and maintain networks irrespective of the mode of transport (metro, regional train, tramway and bus) and develop innovative services to promote mobility (including passenger information, remote ticketing, pricing and customer marketing). The automation of Paris metro line 1, which was completed at the end of 2012 as a world first, once again demonstrated the ability of RATP Group to implement particularly complex projects.

RATP Group exports its know-how all over the world; in engineering through Systra, its subsidiary jointly owned with SNCF, in operations and maintenance via its RATP Dev subsidiary and in innovative services to promote mobility through its IXXI subsidiary.

RATP Group has a workforce of nearly 60,000 employees worldwide and in 2013 generated revenue of €5.14 billion.