PR masterclasses

Learn how to write effective press releases in the digital age

Press releases are a key marketing tool for companies and organisations, boosting online visibility, leads and recruitment.

But gaining valuable editorial coverage in the media is notoriously difficult – 8 out of 10 submissions are deleted by hard-nosed newsdesks due to poor quality.

Deep South Media, staffed by former business editors and news journalists, shows you how to write professional press releases which can also be repurposed for your website’s news section and social media platforms.

The masterclass includes:

– How to write a press release
– How and where to send it
– Tricks of the trade and ‘streets smarts’ to give you the edge
– Repurposing for online platforms

All sessions – lasting one hour – are held on Zoom with the chance to ask questions and troubleshoot issues.

They are open to individuals, businesses, charities, the education sector and membership organisations.

There’s also the option of bespoke sessions for larger organisations and businesses who wish to train a cohort of staff or focus on a particular sector.

The cost is £80 plus VAT per person. Please choose from one of the dates to book.


‘Perfectly paced, engaging, clear and delivered by some of the best in the business. You’ll come away a host of PR tricks and techniques.’– attendee from financial sector

‘An excellent, insightful and entertaining sessions. I certainly learned a lot about writing for the media.’ – attendee from legal sector

‘I found the session really interesting – particularly all the hot tips. Very helpful and lots learnt.’ – attendee from accountancy sector

Contact us

Call 01202 534487 or email for more details.

Booking terms:

Each masterclass is a competitively priced £80 plus VAT per person.

Masterclass bookings are non-cancellable and non-refundable. If you are unable to attend on the booked date you may allow someone else to log in in your place. Bookings are non-transferable between dates unless an event is postponed. If an event is postponed then bookings will be valid on any future scheduled date for that workshop.

Guarantee your place by booking a date below. Each masterclass starts at 11:00 (am) UK time.


Thursday Jan 20

Friday Feb 4

Friday Mar 4

Thursday Mar 31

Friday Apr 29

Thursday May 12

Friday June 3