AND THERE’S MOORE…
By Cliff Moore, Account Director, Deep South Media
Just when you thought 2016 couldn’t get any stranger along comes Donald to Trump the lot.
And that’s without mentioning Brexit and all the political shenanigans and social ramifications faced by Britons after the June 23 vote that now seems both ancient history and inconsequential in world terms.
The New York hotel developer, who will be 78 by the end of a second term, is surely already the most divisive character to have held such high office.
And his pre-election political pronouncements – to repeal Obama’s executive orders, build a wall on the Mexican border, cancel UN climate change programme payments and remove two million ‘criminal illegal immigrants’ – send shivers down many spines.
It could be argued that he is simply the epitome of the American dream that anyone can become President (which other country would elect Trump to follow Obama?) and he should be applauded for his tenacity in reaching the White House.
His astonishing victory over the unloved Hillary Clinton is no mean feat for a candidate who had previously vowed to self-fund his campaign before being adopted as the Republican candidate.
This was a man who inherited money, became a successful hotel tycoon, was involved in a messy divorce, courted controversy with Scottish golf courses, established a failed university and became a reality TV star with The Apprentice – and yet was still best known for his crazy comb over.
As I said, it was an astonishing achievement for someone outside the cosy political establishment.
Now we wait with bated breath and no little trepidation to see what will happen after his January inauguration and just how the world will be affected.
There will certainly be interesting (if that’s the right word) times ahead although there were some signs of conciliation in his New York acceptance address. Or has he realised he must be statesmanlike?
But he remains an unpredictable loose cannon.
In commerce terms it is always good to have a maverick in a business to spark ideas and upset the proverbial apple cart.
But I don’t think that’s necessarily a good mould from which to cast the leader of the free world.
And don’t let him get anywhere near that button.