Yellow Buses has officially launched its latest themed vehicle – the Poetry Bus, which is believed to be the first of its kind in the country.
Poets in residence have been travelling on the fleet composing verse and their efforts have now been displayed inside a double decker.
The Poetry Bus has now joined the Gallery Bus, History Bus and AFC Bournemouth Bus in regular service across Bournemouth, Poole and east Dorset.
The works of the poets are colour-coded and match the various colours of services run by the Yellows.
The launch was fittingly at Bournemouth Library where the poetry remains displayed for visitors to read until July 4.
Jenni Wilkinson, Yellows’ Head of Marketing and Customer Excellence, said: “After the success of the Gallery Bus we decided to invite poets to travel on the buses to continue our support for the arts.
“They travelled around on the fleet where they were inspired to write poetry – and we had a great variety of poems to use.
“Our graphic designer Jackie Nicholls has turned the words into a wonderful visual display inside the bus.
“It means passengers have something interesting to look at and to read on their journeys. And hopefully it might inspire some of them to write their own poems.
“The Poetry Bus is in regular services on the ‘1s’.
“We have a fleet of four themed buses now in service and they are proving very popular.
“After the Gallery Bus and the Poetry Bus where do the Yellows take the arts next?”
Pic caption: (l-r) Seb Hall and Jenni Wilkinson from the Yellows, poets Annie Christopher, James Sale, Bob Hill, and Jackie Nicholls and Fiona Harwood of the Yellows.
Note to Editors:
For more information, please contact: Andrew Diprose, Director, Deep South Media Ltd, PR consultants to Yellow Buses, on 01202 534487. Or Ed Baker on 01202 534487 or 07788392965.
About Yellow Buses:
Yellow Buses operates a fleet of 137 buses and 18 coaches with a staff of 450. It carries more than 15m passengers a year with its vehicles operating nearly five million miles across the Bournemouth, Poole, Christchurch and East Dorset area. The Yellows are part of RATP Group, the world’s fifth largest public transport provider. www.bybus.co.uk
With 14 million passengers every day worldwide, RATP group is the fifth largest urban transport operator in the world. The multimodal network operated by RATP in the Paris region, with its 14 metro lines (including two driverless lines), two regional express network (RER) lines, seven tramway lines, 350 bus lines and shuttle services catering to the region’s two international airports, is the largest of its kind in the world to be managed by a single company.
RATP group can devise, design and implement infrastructure development projects, operate and maintain networks irrespective of the transport mode (metro, regional train, tramway and bus) and develop innovative services to promote mobility such as passenger information, electronic ticketing, pricing and customer marketing. The automation of Paris metro’s Line 1, which was completed at the end of 2012, is a world first and once again has demonstrated the ability of RATP group to complete particularly complex projects.
RATP group has a workforce of nearly 60,000 worldwide and in 2015 generated revenue of 5,556 million euros.
RATP Dev is RATP a group subsidiary set up in 2002 to export the Group’s operation and maintenance knowhow outside the historic network operated by RATP in the Paris region. RATP Dev now operates in 15 countries on four continents (United Kingdom, France, Italy, Switzerland, Algeria, Morocco, South Africa, Saudi Arabia, Qatar, India, China, South Korea, the Philippines, the USA and Brazil). In 2015 RATP Dev generated revenue of 1,144 million euros.