The company has joined forces with the yellow-branded family-owned Brownsea Island Ferries based at Sandbanks.
Passengers boarding Buster’s Beach Bus can pay the driver for a discounted travel ticket to the historic island which is run by the National Trust.
The bus service runs from Boscombe pier and goes to the town centre and Alum Chine before running to Sandbanks – every half an hour from 10am until 6pm, seven days a week until the end of September.
A combined ticket allows unlimited travel on the bus and a return ferry crossing to the island – with prices at £7.50 for children, £11 for adults and £27 for a family.
David Squire, managing director of Yellow Buses who recently led a management buyout of the company, said: “The Buster’s Beach Bus service has been extremely popular.
“We thought that offering passengers the option to hop off the bus and straight onto the ferry with the same ticket would really add value.
“As a bus company we are always keen to link modes of transport, particularly trains. This is the first time we have joined forces with a ferry company.”
David Hedgeman who owns the ferry service, said: “We are yellow and they are yellow and it feels like it was just meant to be.
“The ferry service has been running since the 19th century and Yellow Buses has been going for more than a century – so this partnership is long overdue.”
David Squire along with Simon Newport and Phil Pannell recently bought out Yellow Buses from its French owners, meaning now it is locally owned and managed.
Entrance to Brownsea Island has an additional cost unless visitors have National Trust membership.
About Yellow Buses: Yellow Buses operates a fleet of 140 buses and 16 coaches with more than 410 staff.
The company carries just under 15m passengers a year with its vehicles operating nearly five million miles across the Bournemouth, Poole, Christchurch and East Dorset area.
Yellow Buses was acquired by its management team – David Squire, Managing Director; Simon Newport, Commercial Director and Phil Pannell, Service Delivery Director – from RATP Dev in a management buyout in July 2019 for an undisclosed sum.
For more information contact Ed Baker or Andrew Diprose at Deep South Media on 01202 534487 or 07788392965