Yellow Buses has recorded more than 24,000 passenger journeys on its iconic open top buses since they took their tops off at Easter.
The Bournemouth-based company introduced its Buster’s Beach Bus after repeated requests from passengers.
The service runs all day between Boscombe and Sandbanks, giving great views of coastal scenes and serving many of the resort’s cliff-top hotels.
Despite the inclement weather, tourists have been keen to hop on them and with the town again named as the leading resort, passenger numbers are expected to rise.
Bournemouth was ranked as the best seaside town for families in the country by the website ‘dayoutwiththekids.co.uk’.
Over 2,000 families were quizzed on their favourite resorts and what they love most about the coast.
They were asked about a wide range of topics – from sea and sunshine to ice cream and crabbing.
Towns were also judged on family attractions, the number of beaches in a ten mile radius, fish and chip shops, Instagram interactions, the cost of an ice cream, average temperatures and number of rainy days during August.
This means that Bournemouth is in the prestigious ‘Gold’ category, indicating that the town is one of the most well-rounded seaside resorts in the country.
The accolade recognises seaside towns that perform strongly in terms of clean beaches, safety, fun things to do, good weather and beauty spots.
David Squire, Managing Director of Yellow Buses, said: “If you are planning a trip to the Bournemouth seaside, what better way to see the best bits than on an open top bus?
“Buster’s Beach Bus runs half-hourly through the day and passengers can hop on and hop off.
“Those with English National Concessionary passes can travel free, and families and a group of up to five people can get a day ticket for £15.
“From Bournemouth shops to sandy flip flops on Sandbanks beach, passengers can see the fantastic views of Old Harry Rocks whilst travelling along the coast, and the route serves many of the hotels.
“Bournemouth is a great place to visit for a staycation, and the open top bus is a great way to see the best of what Bournemouth and Poole have to offer.”
Lisa O’Keeffe, senior brand and content manager at dayoutwiththekids.co.uk, said:
“Going to the seaside is a staple part of British childhood, and as the research shows, it’s still a firm favourite for families.
“UK seaside resorts have benefitted hugely from the rise in staycations in recent years, and as the trend continues to grow, it’s really exciting to see all the towns on this list really embracing family visitors and improving their offer.”
Bournemouth has received a further glowing accolade recognising it as a top tourist destination, reaching number four in a poll by holidaycottages.co.uk of the best places for a UK trip away.
According to research, 54% of Brits are planning a ‘staycation’ during 2019 with 22% more likely to holiday in the UK than abroad, due to growing Brexit concerns.
The study analyses survey data from 2,000 UK holidaymakers – including footfall figures and ‘social data’.
Holidaycottages.co.uk predicts the nation’s tourist industry will be worth over £257 billion by 2025.
Note to journalists:
For more information, please contact: Andrew Diprose, Director, Deep South Media Ltd, PR consultants to Yellow Buses, on 01202 534487, or Ed Baker on 01202 534487 or 07788 392965.
About Yellow Buses: Yellow Buses operates a fleet of 140 buses and 16 coaches with more than 410 staff.
The company carries just under 15m passengers a year with its vehicles operating nearly five million miles across the Bournemouth, Poole, Christchurch and East Dorset area.
Yellow Buses is part of RATP Group, the world’s fifth largest public transport provider.
RATP Dev in the United Kingdom and Ireland
The United Kingdom is a strategic market for RATP Dev with revenues in excess of £300 million and a workforce of over 4,500.
RATP Dev’s presence in the United Kingdom comprises the following activities:
- RATP Dev London, through its subsidiaries London United, London Sovereign and Quality Line:
– employs 3,400 staff
– operates more than 1,000 buses under contract to Transport for London (TfL)
– transports more than 200 million passengers per annum in the British capital
- Under the Yellow Buses brand, RATP Dev’s subsidiary Bournemouth Transport operates award-winning commercial bus services in and around Bournemouth. Further de-regulated bus services are provided also by the Bath Bus Company.
- RATP Dev has significant coach operations, primarily through Epsilon Travel (Surrey) and Selwyns Travel (Cheshire).
- RATP Dev is a major player in the hop-on, hop-off sightseeing bus tour activity. Following its 2014 acquisition of The Original London Sightseeing Tour, RATP Dev now has operations of this kind in London, as well as Paris and New York.
- In 2015, RATP Dev launched Slide, an innovative minibus service in Bristol, using digital technology to offer personalised transport to non-bus users on a route and at a time of their choosing via an app.
About RATP Dev
Founded in 2002, RATP Dev operates and maintains urban transportation systems in 14 countries on four continents (United Kingdom, France, Italy, Switzerland, Algeria, Morocco, South Africa, Saudi Arabia, Qatar, India, China, South Korea, the Philippines, and the United States of America). With more than 1.5 billion passengers travelling on its networks every year, RATP Dev demonstrates every day its extensive and renowned expertise in a wide range of mobility services, ranging from rail, regional express rail, tramway, to bus, cable car and sightseeing activities. RATP Dev leverages in France, outside of Paris, and across international markets, the technical expertise and experience of RATP Group, the leader in driverless and tramway operations and operator of the Paris network, one of the largest public transportation networks in the world.
About RATP Group
With nearly 16 million daily passengers worldwide, RATP Group is the fifth largest urban transportation operator in the world. With its 14 metro lines (including two driverless lines), two regional express rail lines, seven tramway lines and 350 bus lines, the multimodal network operated by RATP in the Paris region is the largest in the world to be managed by a single company.
RATP Group can devise, design and implement infrastructure development projects, operate and maintain networks irrespective of the mode of transportation (metro, regional train, tramway and bus) and develop innovative services to promote mobility (including passenger information, remote ticketing, pricing and customer marketing). The automation of the Paris metro’s line 1 completed at the end of 2012 is a world’s first and once again demonstrated RATP Group skill in concluding particularly complex projects.
RATP Group exports its know-how all over the world; in engineering through Systra, its subsidiary jointly owned with SNCF, in operations and maintenance via its wholly-owned RATP Dev subsidiary and in innovative services to promote mobility through its IXXI subsidiary.
RATP Group has a workforce of nearly 60,000 employees worldwide and in 2016 generated revenue of 5.4 billion euros.