Yellow Buses at the wheel as headline sponsor of the Destination Awards

TEAMWORK: Yellow Buses are a main sponsor of the freshly launched Destination Awards. Pictured are Yellow Buses managing director David Squire and James Dixon-Box of dbox events

Yellow Buses are helping to drive official new awards which celebrate excellence in companies that make Bournemouth, Poole and Christchurch a great place to visit, live and work.

The Bournemouth-based bus company is playing a leading role as headline sponsors for the Destination Awards, a new showcase for the great work being done in our part of the South Coast to make it a wonderful place for tourists and residents alike.

David Squire, Managing Director of Yellow Buses, now wholly locally owned after a recent management buyout, said: “Yellow Buses and the Destination Awards are the perfect fit and we are very pleased to be involved.

“The Destination Awards are promoting local businesses and we have become a truly local business, employing 400 people and contributing to the local economy.”

“At the time we were approached about sponsorship we knew about our management buyout although it was still under wraps – so we thought it would be an ideal partnership.

“We’re part of the fabric of the town so it’s an obvious match for us. A lot of the businesses at the launch event at the Marsham Court Hotel

were companies we already interact with – and we carry a lot of visitors to and from their hotels to all the tourism destinations.”

Yellow Buses have signed up to be the Destination Awards’ headline sponsor for the next three years. Plans include a Destination Awards themed bus to travel around the town alongside others with poetry, history and wildlife themes.

James Dixon-Box, owner of dbox events, won a competitive tender to organise and deliver the awards earlier this year. The awards have been set up by the new Destination Management Board, which looks after tourism for the new Bournemouth, Poole and Christchurch (BCP) Council.

James said: “We are excited to be working with Yellow Buses, along with sponsors Expectations Travel and the Marsham Court Hotel, to shine a spotlight on the fantastic work being done to make this a premier tourism destination.”

Applications are now open for the awards. There are 14 award categories, including Attraction of the Year, Large Hotel of the Year and a Responsible, Ethical and Sustainable Tourism award.

Following a comprehensive judging process, including ‘mystery shoppers’, the awards will be presented at a glittering ceremony at the BIC in March 2020.

For information on how to enter visit