Bournemouth’s brightest bus company has added a pair of themed vehicles to its increasingly colourful fleet.
The History Bus is adorned inside with photographs from 1902 until 2016, celebrating 114 years of the company.
And the AFC Bournemouth Bus is decorated with photos from The Cherries’ first season in the Premier League.
The three themed buses operate across the Bournemouth-Poole-Christchurch conurbation – and more are planned.
Also driving around on the fleet are poets composing verse as they go. Ultimately the poetry will be displayed inside another themed bus.
Jenni Wilkinson, Yellows’ Head of Marketing & Customer Excellence, said: “Our Gallery Bus was so popular with our passengers that we decided to enter more themed vehicles into our fleet.
“We are one of the largest employers in the conurbation and have been for a very long time, and we wanted to share our history.
“The photographs on the History Bus are incredibly popular and passengers love looking at them.
“Inside the bus it shows the development of the transport system through the years.
“For some the pictures are a nostalgic look at periods they remember and for others they are a fascinating look at a previous era.
“Because we are an iconic local company with a long history we had to do something to celebrate the Cherries’ promotion to the Premier League.
“Yellows take an awful lot of people to games at the Vitality Stadium and we decided to theme a bus with photos of the team and the fans. It is already very popular.
“We have also partnered with the club to help take safety lessons into primary schools with the help of Cherries’ star Dan Gosling.
“All our themed buses run on various routes across the conurbation and more will be introduced.”
Pic caption: Yellow Buses has introduced two new themed buses: the AFCB bus and the History Bus.
Note to Editors:
For more information, please contact: Andrew Diprose, Director, Deep South Media Ltd, PR consultants to Yellow Buses, on 01202 534487. Or Ed Baker on 01202 534487 or 07788392965.
About Yellow Buses:
Yellow Buses operates a fleet of 137 buses and 18 coaches with a staff of 450. It carries more than 15m passengers a year with its vehicles operating nearly five million miles across the Bournemouth, Poole, Christchurch and East Dorset area. The Yellows are part of RATP Group, the world’s fifth largest public transport provider. www.bybus.co.uk
About RATP Dev:
RATP Dev is the RATP Group subsidiary established in 2002 to export the group’s operation and maintenance know-how outside the historic network operated by RATP in the Paris region. RATP Dev now operates in 14 countries on four continents (United Kingdom, France, Italy, Switzerland, Algeria, Morocco, South Africa, Saudi Arabia, the USA, Brazil, India, China, South Korea and the Philippines). In 2015, RATP Dev is scheduled to generate revenue exceeding €1 billion.
About RATP Group:
With nearly 14 million daily passengers worldwide, RATP Group is the fifth largest urban transport operator in the world. With its 14 metro lines (including two driverless lines), two regional express rail lines, seven tramway lines and 350 bus lines, the multimodal network operated by RATP in the Paris region is the largest in the world to be managed by a single company.
RATP Group can devise, design and implement infrastructure development projects, operate and maintain networks irrespective of the mode of transport (metro, regional train, tramway and bus) and develop innovative services to promote mobility (including passenger information, remote ticketing, pricing and customer marketing). The automation of Paris metro line 1, which was completed at the end of 2012 as a world first, once again demonstrated the ability of RATP Group to implement particularly complex projects.
RATP Group exports its know-how all over the world; in engineering through Systra, its subsidiary jointly owned with SNCF, in operations and maintenance via its RATP Dev subsidiary and in innovative services to promote mobility through its IXXI subsidiary.
RATP Group has a workforce of nearly 60,000 employees worldwide and in 2013 generated revenue of €5.14 billion.
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