Deep South Media: 25 years with record performance

ORGANIC GROWTH: Deep South Media managing director Ron Wain. The digital content specialist turned 25 on 20th February, 2023.

A multimedia content provider in southern England is focusing on further long-term growth as the business celebrates its 25th year of trading.

Deep South Media, staffed by former news journalists and working for 60 companies and organisations, has unveiled a three-year plan to tie in with its new financial year from March.

Managing Director Ron Wain said: “We have a superb, dedicated and agile team of wise heads, providing a range of high-end digital content generation and training services to companies and organisations.

“The business is filling a gap due to the UK skills and labour shortage – many firms are struggling to fill responsible positions such as press officers, content executives and PR account managers.

“Moreover, many don’t want the budget burden of an in-house salaried role when outsourcing can be more cost effective and practical, with almost zero administration.

“These market dynamics are part of a wider on-demand picture in the jobs market, with discerning companies concentrating on what they do best and outsourcing non-core functions. Why employ a full-time taxi driver when you hail a ride on an Uber?”

Ron added: “Further building upon the support of our loyal clients, we have a three-year plan focused on organic growth, including media partner services and training for business professionals.”

Employing seven staff, with a range of associates across the south coast region, Deep South Media extended its training services during the pandemic.

The company is training university academics and researchers in media matters, along with online learning modules for marketing and PR professionals and workshops on the effective use of business-to-business platform LinkedIn.

Broadcast media training for senior management teams also continues to be in demand. Ron said. “You cannot lead a large organisation without experiencing the white heat of interviews, how the pressure of cameras, spotlights and questions can turn even the best of leaders into jelly.”

Ron left his job as the city business editor of the Southern Daily Echo in Southampton to start up the Hampshire arm of Deep South Media from scratch in September 2006.

Fellow director Scott Sinclair was headhunted by Ron from his communications role at Ordnance Survey, Britain’s national mapping agency, in 2008.

Other members of the team are Ed Baker and James Tourgout, Associate Directors, Debbie Granville and Cliff Moore, Account Directors, and office manager Ali Latta.

Ron added: “With 25 years under our belt, the business looks to prudently grow headcount in the years ahead, ensuring we meet the evolving needs of our clients and the markets they operate in.”

Clients include accountants, lawyers, IT, architects, HR, recruiters, care homes, auctioneers, maritime, residential and commercial property consultancies, engineers, manufacturers, universities, serviced office providers, chambers of commerce, innovation advisors, haulage, commercial waste recycling, schools, charities and housing associations.