Snows Motor Group has signed a four-year deal as stadium sponsor for AFC Totton.
The club’s 350-seat Testwood Stadium in Salisbury Road will be renamed The Snows Stadium.
The deal, signed for an undisclosed amount, will also include naming rights and branding at the 3500 capacity ground.
AFC Totton – known as The Stags – play in the Bet Victor Southern League Division One South.
Its ground is also home to Southampton FC Women.
Snows Motor Group is the AM100 2019’s 46th-placed franchise retail group by turnover – with revenues of £370m achieved in 2018.
Its 50 dealerships cover 19 brands, from 29 locations across southern England.
Snows Chairman Stephen Snow said: “We are pleased to partner with AFC Totton as the club begins a period of exciting growth and development.
“AFC Totton has ambitious plans to become a community hub, providing a range of new facilities aimed at engaging the community in grass roots football and also promoting health and education.
“The club’s heritage and strong reputation is an excellent match for Snows – itself a locally-based and family-owned company with 50-plus years’ experience serving its communities.”
AFC Totton Chairman Wayne Mew also welcomed the partnership.
He said: ”AFC Totton is delighted to have teamed up with Snows as our new stadium sponsor.
“We have been looking for the right company to partner with for a while and Snows is a large, well-recognised company with which we are pleased to be associated.”
Wayne added: “Although the initial sponsorship agreement is for four years, we hope this will be the beginning of a lasting relationship that will bring many benefits to both parties.”
Totton Football Club was formed in 1886 and became one of the founder members of the Hampshire F.A. when it was inaugurated.
It was also one of the founder members of the New Forest League, formed in 1904.
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