Despite being knocked out at the semi-final stage of the World Cup, England’s women’s footballers have boosted sales at a leading party supply company.
Peeks said that there was a dramatic sales spike in red and white products during the tournament.
The company, based in Christchurch, Dorset, said it was the first time a women’s event had aroused such support.
Sales of flags, bunting, hats and other ‘England’ products took off especially in the run up to the semi-final thriller against the USA, which the Lionesses lost 2-1.
Nick said: “We always order large amounts of goods for the men’s football tournaments, and for the Olympics, rugby world cups and other major sporting events.
“We haven’t before seen such interest in women’s football and were delighted when the country got behind the team.
“Although we were selling England products for the Cricket World Cup we saw a definite spike in sales because of the women’s tournament in France.
“Part of the success was that it was on terrestrial television so pubs, clubs and hotels could show it.
“This drove interest and with the team playing well we saw the nation really getting behind the team.
“In turn this drove sales and it is great news for us because we well be able to confidently order products for the next women’s tournament.
“Ideally we’d love to see the women’s rugby and cricket world cups also given prime time slots on terrestrial TV so it arouses the same levels of interest.
“Although our final sales’ figures are not through we think the women’s world cup led to a 12.5 per cent increase in sales of patriotic products compared with a year without a tournament.”
Notes to editors:
Peeks provides party and fundraising items and sells them through its mail order catalogue, growing website, and through its giant party store in Christchurch. It was founded by Charles Peek in 1946 and is now run by his grandson, Nick.
For more information please contact Ed Baker at Deep South Media of 01202 534487 or 07788392965.
