A pioneering marketing expert has returned to Dorset from the bright lights of London to offer his services to small businesses.
After a decade working for some of the world’s biggest global brands, multi-award winning Tom Wright has launched the Biddable Media Consultancy.
He uses specialist software and artificial intelligence to target adverts across the whole of the open web to carefully selected audiences.
Those who react to the adverts or to his clients’ website or apps can then be further approached online.
But unlike the few agencies in London who are capable of this next-generation re-marketing, Tom has added an ethical element.
Adverts are retired if the targeted recipient ignores them for a designated period of time.
Already the new business has clients across the Bournemouth-Poole and Southampton-Portsmouth conurbations.
Tom, who was brought up in Lytchett Minster, Dorset, said: “My former clients were huge and the agencies I worked for demanded minimum spends of thousands of pounds.
“I am able to offer the same service for small and medium businesses for a fraction of the cost. It is accessible to all businesses.
“Ad campaigns on Facebook and other social media platforms are fine, but my campaigns utilise the whole of the open web.
“Adverts appear where we know the right people are looking; it might be on a newspaper website or other highly popular page.
“Campaigns are carefully formulated for specific results, whether that be leads, sales or awareness.
“Because I have the technology I am able to bid for specific ad space on any website in the world that allows it.
“No personal data is recorded but certain information is stored so interested people can be targeted with further adverts or information.
“My technology utilises artificial intelligence and machine learning and the campaigns are highly flexible and reactive.
“We want people to see ads that they are interested in, but we also don’t want to annoy them because this can impact negatively on the company involved.
“So ads are retired from targeting people after a certain time.
“My business is still new but already I have a number of clients who are enjoying amazing results.”
While in London, Tom won the Econsultancy rising star award and was the Trading Desk of the Year winner at the 2018 UK Biddable Media Awards.
Notes to editors:
Biddable Media Consultancy was launched by Tom Wright after a he spent a decade working for some of the world’s biggest global brands in London. Tech and techniques used for these high profile clients is now available to SMEs. The consultancy is based in Poole, Dorset.
For more information contact Ed Baker at Deep South Media on 01202 534487 or 07788392965