Yellow Buses – and its Buster Bear mascot – is playing a leading role in what is set to become one of the UK’s top Christmas attractions.
Tens of thousands of people flocked to Bournemouth to see the resort’s new Christmas Tree Wonderland open to rave reviews.
The spectacle in the Bournemouth Lower Gardens features more than 100 trees of different shapes and sizes, with some themed from around the world.
It includes a Tree of Light and canopy of cascading lights as well as the centrepiece, the Bournemouth Wonderland Tree, which stands 60ft tall and is decorated with 30,000 LED lights.
In total the attraction boasts more than half a million lights and has already been described as the South Coast’s answer to the Blackpool Illuminations.
Yellow Buses is the exclusive transport provider for the Christmas Tree Wonderland for the next four years and played a central role in the lights switch-on, broadcast live on ITV Meridian.
TV reporter Stacey Poole and her film crew were based on a Yellow Buses’ illuminated open-topper while Buster Bear assisted on stage with the lights switch-on.
Yellow Buses is also running weekly two-hour VIP open-topper tours of Bournemouth Christmas Tree Wonderland and the Christmas lights in neighbouring Boscombe, Southbourne and Westbourne.
It has also launched a ‘Buster’s Christmas Cracker’ ticket, offering unlimited travel for up to five people after 5pm across the Yellow Buses’ network for just £6.
David Squire, Managing Director, said: “We had a fantastic night at the launch of the Christmas Tree Wonderland and are absolutely delighted to be associated with such a high profile and successful attraction.
“The feedback from everyone seeing the spectacle has been superb and we’re confident the positive vibe will be reflected in passenger numbers on our services.
“This is the first year of the Christmas Tree Wonderland which is set to be an annual favourite for Bournemouth, drawing in visitors from all over the country. As the exclusive transport provider for the next four years we can see the event growing even bigger in the future.”
The Christmas Tree Wonderland runs until January 2. Full details can be found at www.christmastreewonderland.co.uk
Note to journalists:
For more information, please contact: Andrew Diprose, Director, Deep South Media Ltd, PR consultants to Yellow Buses, on 01202 534487, or Ed Baker on 01202 534487 or 07788 392965.
About Yellow Buses: Yellow Buses operates a fleet of 140 buses and 16 coaches with more than 410 staff.
The company carries just under 15m passengers a year with its vehicles operating nearly five million miles across the Bournemouth, Poole, Christchurch and East Dorset area.
Yellow Buses was named as the top operator in Bournemouth and Poole – and joint third nationally – in the latest annual Bus Passenger Survey, produced by the independent watchdog Transport Focus,
Yellow Buses is part of RATP Group, the world’s fifth largest public transport provider.