Tradition returns this Christmas as Frozen fad thaws

Taking stock: Nick Peek of Peeks says tradition is returning this Christmas

Traditional Christmas colours have returned after the influence of the ‘Frozen’ phenomenon has finally thawed, according to a leading supplier.

This year the colours red, green and gold have replaced the craze of blue, white and silver that the 2013 hit film popularised.

Peeks, the huge company that supplies millions of crackers and other decorations, said warmer colours are now back.

Customers asked for more traditional fayre so the company has stocked its vast warehouse with more classic hues.

Nick Peek, managing director of Peeks, based in Christchurch, Dorset, said: “We have the biggest amount of stock ever for Christmas.

“The Frozen film was a massive hit and extremely popular and it had a huge influence on the colours people chose as decorations.

“However, its influence has now thawed and we have seen a return to warmer colours.

“The silvers, blues and whites have been replaced by reds, golds and greens.

“The influence of the Frozen film has now come to an end and I think it is time to let it go.

“This year we have thousands of items, from crackers and costumes to trees and tinsel.

“We have all varieties of decorations as well as tableware and our Christmas party packs are proving popular already.

“We supply to hotel and pub chains and also to individuals and things this year are really hotting up.”

Peeks, a third generation family business, has been trading since 1946 and sells through its website, catalogues and its huge party store in Christchurch.


Notes to editors:

Peeks provides party and fundraising items and sells them through its mail order catalogue, growing website, and through its giant party store in Christchurch. It was founded by Charles Peek in 1946 and is now run by his grandson, Nick.

For more information please contact Ed Baker at Deep South Media of 01202 534487 or 07788392965.